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System Vice President - Marketing and Communications

Job Description

Description:

Health First, Central Florida’s only integrated delivery network (IDN) is looking for a System VP of Marketing and Communications to lead their multiple service lines.

 

In this role you would be responsible for all aspects of marketing and communications across the entire IDN, encompassing 4 hospitals, a large outpatient wellness division, Health First Medical Group and Health First Health Plan. You would serve as a member of the Health First Leadership Team and work with all levels of leadership, have work autonomy, lead specialty projects and provide expert recommendations.

Primary Accountabilities\:

  • Evaluates strategic initiatives, new business opportunities, new products and services, and provides feedback to Senior Leadership as to their alignment with the overall strategy.

  • Leads discussion about strategic direction while actively working to resolve apparent strategic conflicts.

  • Directs all internal and external communications including corporate marketing and advertising. 

  • Oversees public/media relations with emphasis on continuously improving those relations.

  • In conjunction with the CFO, prepares ROI analysis to determine the financial feasibility of new/expanded projects or services.

  • Coordinates development of an annual Health First Strategic Plan, incorporating the Mission, Vision and Annual Objectives.

  • Responsible for the Corporate Planning, Marketing, and staff.

  • Facilitates market research and communicates results to stakeholders and decision makers.

  • Provides media, internal, and external communications support for Health First for major and/or controversial issues.

  • Monitors and analyzes social, ethical and economic issues of significance to Health First and recommends public position and actions on those issues likely to affect the system and its subsidiaries.

  • Supports Health First, its subsidiaries, and physicians by creating and implementing communications plans and activities in support of organizational business and marketing plans.

  • Provides strategic planning support and counsel for all entities and departments throughout Health First as needed and requested.

  • Communicates the Health First strategic direction across the system.

  • Manages the corporate Marketing Department to assure effective marketing and public relations support for all Health First entities.

  • Provides oversight and identifies new opportunities to increase net revenues in retail business across Health First.

  • Provides regular status updates to the Board Strategic Planning Committee.

  • Tracks achievement of strategic plan execution, helping to ensure that implementation is on track.

Qualification:
  • Masters Degree required in business, health care administration, finance, marketing, or related field.
  • Minimum of 10 years of increasing responsibilities and achievement in healthcare management, including at least five years recent experience for strategic planning and marketing, preferably in a complex healthcare system environment.
  • Proven track record in coordinating and integrating strategic planning and business development within a multi-dimensional system model.
  • Demonstrated business knowledge of process improvement, planning, marketing, hospital/health system/health plan administration and budgeting required.
  • Excellent communication skills.

Job Requirements

 

Job Snapshot

Location US-FL-Melbourne
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type
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Company Overview

Health First

Health First also works together with other organizations and physicians in our community. Health First donates to the Brevard Health Alliance that provides healthcare services to thousands of underinsured or uninsured Brevard residents who are otherwise unable to pay for healthcare services. Our associates are also actively building a healthier community through volunteering for organizations dedicated to preventing and treating health concerns such as cancer, diabetes, and heart disease. The roots of Health First run deep in Brevard, dating back to 1937 when Brevard Hospital first opened in Melbourne with 27 beds. Now known as Holmes Regional Medical Center (HRMC), the hospital is Brevard's largest, with 514 beds. Cape Canaveral Hospital (CCH) opened in 1962 with 44 beds, and has since grown to 150 beds. Palm Bay Hospital (PBH) opened in 1992 as a satellite of HRMC with 60 beds. Viera Hospital opened in 2011 with 84 all private, in-patient rooms. Learn More

Contact Information

US-FL-Melbourne
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Snapshot
Health First
Company:
US-FL-Melbourne
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Store Type:

Job Description

Description:

Health First, Central Florida’s only integrated delivery network (IDN) is looking for a System VP of Marketing and Communications to lead their multiple service lines.

 

In this role you would be responsible for all aspects of marketing and communications across the entire IDN, encompassing 4 hospitals, a large outpatient wellness division, Health First Medical Group and Health First Health Plan. You would serve as a member of the Health First Leadership Team and work with all levels of leadership, have work autonomy, lead specialty projects and provide expert recommendations.

Primary Accountabilities\:

  • Evaluates strategic initiatives, new business opportunities, new products and services, and provides feedback to Senior Leadership as to their alignment with the overall strategy.

  • Leads discussion about strategic direction while actively working to resolve apparent strategic conflicts.

  • Directs all internal and external communications including corporate marketing and advertising. 

  • Oversees public/media relations with emphasis on continuously improving those relations.

  • In conjunction with the CFO, prepares ROI analysis to determine the financial feasibility of new/expanded projects or services.

  • Coordinates development of an annual Health First Strategic Plan, incorporating the Mission, Vision and Annual Objectives.

  • Responsible for the Corporate Planning, Marketing, and staff.

  • Facilitates market research and communicates results to stakeholders and decision makers.

  • Provides media, internal, and external communications support for Health First for major and/or controversial issues.

  • Monitors and analyzes social, ethical and economic issues of significance to Health First and recommends public position and actions on those issues likely to affect the system and its subsidiaries.

  • Supports Health First, its subsidiaries, and physicians by creating and implementing communications plans and activities in support of organizational business and marketing plans.

  • Provides strategic planning support and counsel for all entities and departments throughout Health First as needed and requested.

  • Communicates the Health First strategic direction across the system.

  • Manages the corporate Marketing Department to assure effective marketing and public relations support for all Health First entities.

  • Provides oversight and identifies new opportunities to increase net revenues in retail business across Health First.

  • Provides regular status updates to the Board Strategic Planning Committee.

  • Tracks achievement of strategic plan execution, helping to ensure that implementation is on track.

Qualification:
  • Masters Degree required in business, health care administration, finance, marketing, or related field.
  • Minimum of 10 years of increasing responsibilities and achievement in healthcare management, including at least five years recent experience for strategic planning and marketing, preferably in a complex healthcare system environment.
  • Proven track record in coordinating and integrating strategic planning and business development within a multi-dimensional system model.
  • Demonstrated business knowledge of process improvement, planning, marketing, hospital/health system/health plan administration and budgeting required.
  • Excellent communication skills.

Job Requirements

 
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System Vice President - Marketing and Communications Apply now