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Sr. Public Relations, Account Executive

Job Description

Ref ID: 01020-9502368303

Classification: Sr. Public Relations, Account Executive

Compensation: $65000.00 to $68000.00 yearly

A full service marketing communication, public relations and event firm whose expertise lies in helping brands engage with cultural in a captivating and innovative way is seeking a Sr. Account Executive to join their Public Relations team.

Responsibilities:

• Plan, develop and implement yearly 360 campaigns for agency clients across multiple categories

• Research and analytics of the Hispanic media consumer in the United States and Latin America

• Strategic implementation of media and digital campaigns (Digital, Social Media, and traditional media)

• Develop and present Earned Media quarterly reports to clients showcasing return upon investment

• Develop and Present yearly plans, social media campaign, Public Relations strategies and budget results for assigned clients

• Track and report KPI for digital and social media campaigns

• Liaison between clients and company to ensure flawless execution of campaigns and timely completion of projects

• Interface with management to meet Public Relations needs, determine goals and establish annual budgets Help drive expansion for assigned clients in the Hispanic market in the US

• Handle daily relationships with brand ambassadors, talents and the influencer community leading to constant and positive coverage

• Create and establish new relationships with top traditional and digital media outlets resulting in earned media

• Coordinate interview and coverage opportunities for the launch of new campaigns and brand ambassadors Develop and translate scripts and talking points for brand ambassadors and spokespeople

• Create and distribute press releases for assigned clients

• Distribute strategic creative mailers for launch of new products/campaigns to ensure earned media via traditional media outlets and influencer community

• Lead weekly conference calls with current clients and agency partners

• Adapt and translate materials for assigned clients

• Develop, maintain and report ongoing yearly budgets

• Assist in creation of creative aspect of TV, Ad, Digital and Social Media campaigns

• Research top influencers, competitors, and trends in clients’ industries - coordinating directly with influencers, bloggers to develop social outreach programs to promote the brand and its products

• Create timely and engaging content optimized for platform used and intended audience

• Create press releases & reach out to media outlets

• Analyze and report social media actions on a monthly basis for successes and new opportunities

• Create engaging and detail oriented visuals that reflect client and their brand

• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc

• Manage social media team members’ (includes interns) responsibilities, conduct team meetings, advise on projects, and motivate team members
Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
Brainstorm fresh ideas for PR campaigns
Constant interaction with client, sending decks to the client - traveling with the influencers

Job Requirements

REQUIREMENTS:
Must have 2-3 years experience within an advertising or PR agency
Prior experience working with bloggers & influencers to promote a global brand
Extremely strong written & verbal communications skills in both Spanish & English
Prior experience in a related beauty or health industry is preferred

Work Perks:
Agency offers full benefits including medical, dental and life insurance
Extra vacation week in December (closed and paid)
Summer Fridays, closing at 3PM May - September
Great work environment
Tons of room for growth

HOW TO APPLY:
FOR IMMEDIATE CONSIDERATION, Please send your updated resume to [Click Here to Email Your Resumé]

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-FL-Miami
Employment Type Full-Time
Pay Type Year
Pay Rate $65,000.00 - $68,000.00 /Year
Store Type Consultant, Design, Marketing
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-FL-Miami
Recruiter
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Snapshot
The Creative Group
Company:
US-FL-Miami
Location:
Full-Time
Employment Type:
Year
Pay Type:
$65,000.00 - $68,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 01020-9502368303

Classification: Sr. Public Relations, Account Executive

Compensation: $65000.00 to $68000.00 yearly

A full service marketing communication, public relations and event firm whose expertise lies in helping brands engage with cultural in a captivating and innovative way is seeking a Sr. Account Executive to join their Public Relations team.

Responsibilities:

• Plan, develop and implement yearly 360 campaigns for agency clients across multiple categories

• Research and analytics of the Hispanic media consumer in the United States and Latin America

• Strategic implementation of media and digital campaigns (Digital, Social Media, and traditional media)

• Develop and present Earned Media quarterly reports to clients showcasing return upon investment

• Develop and Present yearly plans, social media campaign, Public Relations strategies and budget results for assigned clients

• Track and report KPI for digital and social media campaigns

• Liaison between clients and company to ensure flawless execution of campaigns and timely completion of projects

• Interface with management to meet Public Relations needs, determine goals and establish annual budgets Help drive expansion for assigned clients in the Hispanic market in the US

• Handle daily relationships with brand ambassadors, talents and the influencer community leading to constant and positive coverage

• Create and establish new relationships with top traditional and digital media outlets resulting in earned media

• Coordinate interview and coverage opportunities for the launch of new campaigns and brand ambassadors Develop and translate scripts and talking points for brand ambassadors and spokespeople

• Create and distribute press releases for assigned clients

• Distribute strategic creative mailers for launch of new products/campaigns to ensure earned media via traditional media outlets and influencer community

• Lead weekly conference calls with current clients and agency partners

• Adapt and translate materials for assigned clients

• Develop, maintain and report ongoing yearly budgets

• Assist in creation of creative aspect of TV, Ad, Digital and Social Media campaigns

• Research top influencers, competitors, and trends in clients’ industries - coordinating directly with influencers, bloggers to develop social outreach programs to promote the brand and its products

• Create timely and engaging content optimized for platform used and intended audience

• Create press releases & reach out to media outlets

• Analyze and report social media actions on a monthly basis for successes and new opportunities

• Create engaging and detail oriented visuals that reflect client and their brand

• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc

• Manage social media team members’ (includes interns) responsibilities, conduct team meetings, advise on projects, and motivate team members
Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
Brainstorm fresh ideas for PR campaigns
Constant interaction with client, sending decks to the client - traveling with the influencers

Job Requirements

REQUIREMENTS:
Must have 2-3 years experience within an advertising or PR agency
Prior experience working with bloggers & influencers to promote a global brand
Extremely strong written & verbal communications skills in both Spanish & English
Prior experience in a related beauty or health industry is preferred

Work Perks:
Agency offers full benefits including medical, dental and life insurance
Extra vacation week in December (closed and paid)
Summer Fridays, closing at 3PM May - September
Great work environment
Tons of room for growth

HOW TO APPLY:
FOR IMMEDIATE CONSIDERATION, Please send your updated resume to [Click Here to Email Your Resumé]

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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Sr. Public Relations, Account Executive Apply now