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Sr. Paid Search Manager

Job Description

Acara Solutions is looking for a Sr. Paid Search Manager to join its marketing and technology client in Orchard Park, NY.

The Sr. Paid Search Manager would be responsible for leading paid search strategy and campaign execution for a variety of assigned client accounts in a fast-paced, and results-oriented environment. The Sr. Paid Search Manager will also commonly execute Google Display Network campaigns, YouTube campaigns, and some limited paid social campaigns (if interested!).

This person would be responsible for leading and growing client relationships, establishing trust and delivering on client goals. As well as, developing strategy and tactics based on key understandings of his/her clients’ business objectives.

Paid Search Campaign Management:
● Develops planning strategy based on keyword research and search volume data
● Selects appropriate paid search engine, SEM tactics and campaign objectives based on client goals
● Develops keywords and creative ad strategy based on client feedback
● Develops presentation materials for client review and adapts/finalizes based on feedback
● Ensures campaign tracking, audience building, and billing is setup prior to campaign launch
● Works with Creative team (as necessary) on banner ad development to ensure creative is delivered to spec and supports media strategy
● Works with Analytics and Ad Ops team for any tagging/reporting requirements
● Executes campaign reporting activities based on agreed upon cadence
● Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
● Manages campaign execution from start to finish
● Supports the needs of Director of Search and other senior leadership

Client Relationship Management:
● Act as account lead in maintaining and growing successful client relationships
● Lead client meetings and presentations
● Works closely with Google Agency representatives to develop productive working relationships that drive results for clients
● Stays up-to-date on paid search landscape to learn about relevant offerings, new products, and trends

Job Requirements

.Required Skills / Qualifications:
  • Bachelor's Degree
  • 3 years' of relevant experience
  • 2 years experience leading client relationships
  • At least 2 years' experience working with AdWords Editor and Bing Ads Editor
  • At least 2 years' experience with Google Shopping, Google Display Network, YoutTube, etc.
  • At least 1 year experience pulling and interpreting data from Google Analytics
  • Preferred Skills / Qualifications:
  • Knowledge of paid search landscape and the ever-changing Google products available
  • Strong understanding of KPI's for digital media
  • Google Analytics Certification a plus

  • Go Beyond. www.superiorjobs.com.
    EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.

    Job Snapshot

    Location US-NY-Suite 205
    Employment Type Full-Time
    Pay Type Year
    Pay Rate N/A
    Store Type Information Technology
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    Company Overview

    Acara Solutions

    Acara understands that finding that rewarding next step along your career path can be challenging. We also understand the legwork that goes into being your career advocate. Our award-winning recruiters focus on the candidate experience, getting to know you and your goals, both long- and short-term. They get to know your skills and your growth trajectory so that they not only can represent you in front of our more than 1,000 customers with opportunities across North America, but also connect you with the best-fit role. After all, optimal workforce experiences come when employees are matched with companies who need—and value—their skills and contributions. Learn More

    Contact Information

    US-NY-Suite 205
    Sarah Salisbury
    Snapshot
    Acara Solutions
    Company:
    US-NY-Suite 205
    Location:
    Full-Time
    Employment Type:
    Year
    Pay Type:
    N/A
    Pay Rate:
    Information Technology
    Store Type:

    Job Description

    Acara Solutions is looking for a Sr. Paid Search Manager to join its marketing and technology client in Orchard Park, NY.

    The Sr. Paid Search Manager would be responsible for leading paid search strategy and campaign execution for a variety of assigned client accounts in a fast-paced, and results-oriented environment. The Sr. Paid Search Manager will also commonly execute Google Display Network campaigns, YouTube campaigns, and some limited paid social campaigns (if interested!).

    This person would be responsible for leading and growing client relationships, establishing trust and delivering on client goals. As well as, developing strategy and tactics based on key understandings of his/her clients’ business objectives.

    Paid Search Campaign Management:
    ● Develops planning strategy based on keyword research and search volume data
    ● Selects appropriate paid search engine, SEM tactics and campaign objectives based on client goals
    ● Develops keywords and creative ad strategy based on client feedback
    ● Develops presentation materials for client review and adapts/finalizes based on feedback
    ● Ensures campaign tracking, audience building, and billing is setup prior to campaign launch
    ● Works with Creative team (as necessary) on banner ad development to ensure creative is delivered to spec and supports media strategy
    ● Works with Analytics and Ad Ops team for any tagging/reporting requirements
    ● Executes campaign reporting activities based on agreed upon cadence
    ● Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
    ● Manages campaign execution from start to finish
    ● Supports the needs of Director of Search and other senior leadership

    Client Relationship Management:
    ● Act as account lead in maintaining and growing successful client relationships
    ● Lead client meetings and presentations
    ● Works closely with Google Agency representatives to develop productive working relationships that drive results for clients
    ● Stays up-to-date on paid search landscape to learn about relevant offerings, new products, and trends

    Job Requirements

    .Required Skills / Qualifications:
  • Bachelor's Degree
  • 3 years' of relevant experience
  • 2 years experience leading client relationships
  • At least 2 years' experience working with AdWords Editor and Bing Ads Editor
  • At least 2 years' experience with Google Shopping, Google Display Network, YoutTube, etc.
  • At least 1 year experience pulling and interpreting data from Google Analytics
  • Preferred Skills / Qualifications:
  • Knowledge of paid search landscape and the ever-changing Google products available
  • Strong understanding of KPI's for digital media
  • Google Analytics Certification a plus

  • Go Beyond. www.superiorjobs.com.
    EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.
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