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Sr. Digital Marketing Manager

Job Description

Ref ID: 01020-9502381477

Classification: E-Commerce Manager

Compensation: $90000.00 to $110000.00 yearly

We're looking for a talented, motivated digital marketing professional who thrives in a fast-growing eCommerce environment. This role is focused on developing, implementing, tracking, and optimizing our end-to-end digital marketing strategies to generate incremental marketing-sourced leads and achieve pipeline goals.

Work closely with cross-functional teams to define, execute and measure demand generation program strategy across digital platforms (website, web store, SEO/SEM, email, social media and digital advertising).

Develop, implement and manage marketing that builds brand awareness with target market, and drive traffic to our website and acquire leads/customers.

Optimize the lead-to-customer conversion rate and paths to increase funnel efficiencies.

Grow new leads and conversions by creating and implementing new, creative calls-to-action, landing pages, lead capture forms, and lead generation content.

Contribute to content strategy.

Use your understanding of the inbound channel and your SEO strategy to help shape our blog and content assets. This includes advising on everything from the types of content we publish, to the topics we cover, and the language we use.

Promote content that builds meaningful connections and encourages audience engagement and drives acquisition.

Oversee development of robust email acquisition and marketing campaigns to support key business initiatives across customer lifecycle stages (new business development, customer experience, nurturing programs).

Collaborate closely with sales and marketing teams to ensure comprehensive program development.

Define and manage metrics, end-to-end reporting, data analytics, and ROI.

Job Requirements

A minimum of 8 years of experience in eCommerce Digital Marketing with a focus on strategy, customer acquisition, social media, search engine marketing, analytics, project management.

Strong understanding of inbound and content marketing strategies, web technologies and end-to-end marketing ecosystems.

Strong understanding of search engine concepts, web traffic, SEO ranking.

Experience with web analytics tools such as Google Analytics.

Proficiency with CRM & Marketing automation tools

*****FOR IMMEDIATE CONSIDERATION, PLEASE EMAIL YOUR RESUME TO [Click Here to Email Your Resumé]*****

Thank you!

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-FL-Hollywood
Employment Type Full-Time
Pay Type Year
Pay Rate $90,000.00 - $110,000.00 /Year
Store Type Consultant, Design, Marketing
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Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-FL-Hollywood
Recruiter
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Snapshot
The Creative Group
Company:
US-FL-Hollywood
Location:
Full-Time
Employment Type:
Year
Pay Type:
$90,000.00 - $110,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 01020-9502381477

Classification: E-Commerce Manager

Compensation: $90000.00 to $110000.00 yearly

We're looking for a talented, motivated digital marketing professional who thrives in a fast-growing eCommerce environment. This role is focused on developing, implementing, tracking, and optimizing our end-to-end digital marketing strategies to generate incremental marketing-sourced leads and achieve pipeline goals.

Work closely with cross-functional teams to define, execute and measure demand generation program strategy across digital platforms (website, web store, SEO/SEM, email, social media and digital advertising).

Develop, implement and manage marketing that builds brand awareness with target market, and drive traffic to our website and acquire leads/customers.

Optimize the lead-to-customer conversion rate and paths to increase funnel efficiencies.

Grow new leads and conversions by creating and implementing new, creative calls-to-action, landing pages, lead capture forms, and lead generation content.

Contribute to content strategy.

Use your understanding of the inbound channel and your SEO strategy to help shape our blog and content assets. This includes advising on everything from the types of content we publish, to the topics we cover, and the language we use.

Promote content that builds meaningful connections and encourages audience engagement and drives acquisition.

Oversee development of robust email acquisition and marketing campaigns to support key business initiatives across customer lifecycle stages (new business development, customer experience, nurturing programs).

Collaborate closely with sales and marketing teams to ensure comprehensive program development.

Define and manage metrics, end-to-end reporting, data analytics, and ROI.

Job Requirements

A minimum of 8 years of experience in eCommerce Digital Marketing with a focus on strategy, customer acquisition, social media, search engine marketing, analytics, project management.

Strong understanding of inbound and content marketing strategies, web technologies and end-to-end marketing ecosystems.

Strong understanding of search engine concepts, web traffic, SEO ranking.

Experience with web analytics tools such as Google Analytics.

Proficiency with CRM & Marketing automation tools

*****FOR IMMEDIATE CONSIDERATION, PLEASE EMAIL YOUR RESUME TO [Click Here to Email Your Resumé]*****

Thank you!

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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Sr. Digital Marketing Manager Apply now