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Social Media Manager

Job Description

The Social Media Manager is responsible for the companies social media and webinar platforms and leveraging these owned media platforms to accelerate brand relevance, drive demand, implement programs regionally and drive competitive intensity. The Social Media Manager also plays a key role in representing the culture and employee advocacy.

What you'll do:

1. Manage branded social media channels, including LinkedIn, Twitter and the blog, creating a consistent narrative that includes original and curated content, aligns to marketing campaigns and covers key messages, announcements, events and milestones

2. Work cross-functionally throughout the marketing organization, including demand generation, PR, internal communications, field marketing, HR and customer success

3. Develop a social media strategy that is process-driven, consistent, methodical and measurable
Own social media-based demand generation (organic and paid), social media KPI and conversion metrics and enabling social selling techniques

4.Manage social media localization efforts, enabling regional field marketing teams

5. Use social media to support the brand and employee advocacy

6. Measure social media activities with KPIs, including web traffic, follower engagement, customer engagement and marketing pipeline

We're Looking for Someone With:

- Someone who understands the role of social media in demand generation and account-based marketing and is:
>Creative and detail-oriented
>Methodical and process-focused
>Analytical and metrics-driven
>Excellent writer and communicator with a knack for creating compelling content for social
channels
- BA or BS in Marketing, PR, Journalism, Communication, English or equivalent experience
- 5 years of experience in content marketing, editorial, demand generation and/or corporate communications with at least 2 years managing global social media on behalf of a corporate brand
> B2B experience strongly preferred
>Experience in enterprise cybersecurity, cloud/SaaS or other IT environments a big plus
- Familiarity and expertise with major social media platforms and forums such as blogs, LinkedIn,
Twitter, Instagram, Reddit and Facebook with understanding of regional and cultural variations in
usage
- Familiarity with a fast-paced content 'newsroom' environment, including content creation,
curation and distribution using owned, earned and paid channels and using techniques such as
blogs, podcasts, solution briefs and social posts
- Able to demonstrate innovation, successfully tackling challenges in new and creative ways in
often-stressful, deadline-intensive environments
- Strong written and verbal communication and presentation skills, including demonstrated
content development for web and social media (samples required)
- Demonstrated track record of building successful relationships and trust with senior executives,
particularly sales leadership and the C-suite
- Demonstrated project management experience managing varied deliverables among many
stakeholder groups in different time zones




About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

Job Requirements

 

Job Snapshot

Location US-CA-Emeryville
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Information Technology, Marketing
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Company Overview

TEKsystems, Inc

We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company. Learn More

Contact Information

US-CA-Emeryville
Peri Zangwill
Snapshot
TEKsystems, Inc
Company:
US-CA-Emeryville
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Information Technology, Marketing
Store Type:

Job Description

The Social Media Manager is responsible for the companies social media and webinar platforms and leveraging these owned media platforms to accelerate brand relevance, drive demand, implement programs regionally and drive competitive intensity. The Social Media Manager also plays a key role in representing the culture and employee advocacy.

What you'll do:

1. Manage branded social media channels, including LinkedIn, Twitter and the blog, creating a consistent narrative that includes original and curated content, aligns to marketing campaigns and covers key messages, announcements, events and milestones

2. Work cross-functionally throughout the marketing organization, including demand generation, PR, internal communications, field marketing, HR and customer success

3. Develop a social media strategy that is process-driven, consistent, methodical and measurable
Own social media-based demand generation (organic and paid), social media KPI and conversion metrics and enabling social selling techniques

4.Manage social media localization efforts, enabling regional field marketing teams

5. Use social media to support the brand and employee advocacy

6. Measure social media activities with KPIs, including web traffic, follower engagement, customer engagement and marketing pipeline

We're Looking for Someone With:

- Someone who understands the role of social media in demand generation and account-based marketing and is:
>Creative and detail-oriented
>Methodical and process-focused
>Analytical and metrics-driven
>Excellent writer and communicator with a knack for creating compelling content for social
channels
- BA or BS in Marketing, PR, Journalism, Communication, English or equivalent experience
- 5 years of experience in content marketing, editorial, demand generation and/or corporate communications with at least 2 years managing global social media on behalf of a corporate brand
> B2B experience strongly preferred
>Experience in enterprise cybersecurity, cloud/SaaS or other IT environments a big plus
- Familiarity and expertise with major social media platforms and forums such as blogs, LinkedIn,
Twitter, Instagram, Reddit and Facebook with understanding of regional and cultural variations in
usage
- Familiarity with a fast-paced content 'newsroom' environment, including content creation,
curation and distribution using owned, earned and paid channels and using techniques such as
blogs, podcasts, solution briefs and social posts
- Able to demonstrate innovation, successfully tackling challenges in new and creative ways in
often-stressful, deadline-intensive environments
- Strong written and verbal communication and presentation skills, including demonstrated
content development for web and social media (samples required)
- Demonstrated track record of building successful relationships and trust with senior executives,
particularly sales leadership and the C-suite
- Demonstrated project management experience managing varied deliverables among many
stakeholder groups in different time zones




About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

Job Requirements

 
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