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Senior CRM Marketing Automation Manager

Job Description

Ref ID: 01020-9502047236

Classification: Mktg/Comm Manager

Compensation: $80,000.00 to $90,000.00 per year

For immediate consideration, please send your resume to [Click Here to Email Your Resumé]. Reputable company with a large portfolio of apparel brands is seeking a Senior CRM Marketing Automation Manager to be responsible for leading the development of the consumer-focused marketing strategy for company's direct-to-consumer sites while also supporting multiple brands. Senior CRM Marketing Automation Manager will play a role in the overall marketing strategy and performance for all brands online, while focusing on driving loyalty, incremental sales and customer advocacy from their new and existing customer base. Senior CRM Marketing Automation Manager should be a champion for creating lifecycle marketing programs that personalize the online experience to the customers? needs ? delivering the right message at the right time in the right channel. Core to the roles? success will be spearheading the management and evolution of their customer loyalty program, driving increased revenue and engagement from the membership base thru varied strategies. This person will need to engage many different departments across the company, including Ecommerce, Brand Marketing, and IT, to ensure alignment and obtain buy-in on strategies and make sure KPIs are both understood and met. Design customer segmentation strategies and manage the customer lifecycle experience to deliver an outstanding and personalized user experience. Oversee email team and planning process to drive optimization of the email marketing programs. Define and manage the loyalty program including program structure, roadmap, and benefits, as well as partner with IT to build requirements for the technology and infrastructure to support long-term growth. Utilize insights and analysis to measure effectiveness of marketing campaigns, channel performance and overall retention and reactivation. Work with Brand and Creative teams to ensure that consistent, customer-centric, brand messaging comes through in all touchpoints with customer.

Job Requirements

-5+ years of digital marketing experience with a focus in customer retention, CRM, loyalty, omni, and email strategies. -Direct-to-consumer experience, preferably in the apparel or online retail industry. -Experience managing loyalty program highly desired. -Analytical skills with a strong understanding of success metrics. Experience with predictive modeling a plus -Experience with marketing automation, brand positioning and strategy, media management, social, and digital. For immediate consideration, please send your resume to [Click Here to Email Your Resumé].

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-FL-Miami
Employment Type Full-Time
Pay Type Year
Pay Rate $80,000.00 - $90,000.00 /Year
Store Type Consultant, Design, Marketing
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Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-FL-Miami
Recruiter
305-447-1757
305-445-2474
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Snapshot
The Creative Group
Company:
US-FL-Miami
Location:
Full-Time
Employment Type:
Year
Pay Type:
$80,000.00 - $90,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 01020-9502047236

Classification: Mktg/Comm Manager

Compensation: $80,000.00 to $90,000.00 per year

For immediate consideration, please send your resume to [Click Here to Email Your Resumé]. Reputable company with a large portfolio of apparel brands is seeking a Senior CRM Marketing Automation Manager to be responsible for leading the development of the consumer-focused marketing strategy for company's direct-to-consumer sites while also supporting multiple brands. Senior CRM Marketing Automation Manager will play a role in the overall marketing strategy and performance for all brands online, while focusing on driving loyalty, incremental sales and customer advocacy from their new and existing customer base. Senior CRM Marketing Automation Manager should be a champion for creating lifecycle marketing programs that personalize the online experience to the customers? needs ? delivering the right message at the right time in the right channel. Core to the roles? success will be spearheading the management and evolution of their customer loyalty program, driving increased revenue and engagement from the membership base thru varied strategies. This person will need to engage many different departments across the company, including Ecommerce, Brand Marketing, and IT, to ensure alignment and obtain buy-in on strategies and make sure KPIs are both understood and met. Design customer segmentation strategies and manage the customer lifecycle experience to deliver an outstanding and personalized user experience. Oversee email team and planning process to drive optimization of the email marketing programs. Define and manage the loyalty program including program structure, roadmap, and benefits, as well as partner with IT to build requirements for the technology and infrastructure to support long-term growth. Utilize insights and analysis to measure effectiveness of marketing campaigns, channel performance and overall retention and reactivation. Work with Brand and Creative teams to ensure that consistent, customer-centric, brand messaging comes through in all touchpoints with customer.

Job Requirements

-5+ years of digital marketing experience with a focus in customer retention, CRM, loyalty, omni, and email strategies. -Direct-to-consumer experience, preferably in the apparel or online retail industry. -Experience managing loyalty program highly desired. -Analytical skills with a strong understanding of success metrics. Experience with predictive modeling a plus -Experience with marketing automation, brand positioning and strategy, media management, social, and digital. For immediate consideration, please send your resume to [Click Here to Email Your Resumé].

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Senior CRM Marketing Automation Manager Apply now