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Public Relations Manager

Job Description

Ref ID: 02940-0011119142

Classification: Public Relations Manager

Compensation: DOE

Interface with marketing and business development professionals and attorneys to develop story ideas, identify hot issues and trends and other newsworthy items on an ongoing basis as a means of developing content.

Monitor news outlets for topics relevant to the firm’s practices and identify opportunities for commentary.

Draft, distribute and follow-up on pitches, press releases, byline article abstracts, and more.

Provide guidance (word count, outlet, etc.) and place byline articles.

Leverage existing media relationships and develop new contacts within key business, trade, and legal press.

Provide direction to the external PR agency.

Prepare attorneys for media interviews and backgrounders, including developing detailed briefings and messaging points, conducting media training, as well as staffing.

Field/vet reporter queries, including supervising the conflict process.

Contribute to crisis communications strategy and execution as needed.

Assist with developing and implementing a PR plan including goals, tactics, and budget.

Support the collection of data and submission of firm surveys.

Coordinate and draft attorney nominations for third-party recognition opportunities.

Distribute media clips to attorneys and marketing and business development colleagues, where appropriate.

Oversee the maintenance of media contact lists, including the use of media monitoring platform.

Distribute regular internal communication regarding media coverage highlights.

Prepare thoughtful analysis for firm management of metrics and feedback tracked by the Senior PR Specialist.

Keep apprised of best practices for PR generally and within the legal industry and provide recommendations for improvement/enhancement.

Some travel to other offices may be required.

Assume additional responsibilities as requested.

Job Requirements

Qualifications:
 
Bachelor’s degree in Marketing, Communications or Journalism preferred.

7+ years' related work experience in communications with an emphasis in PR, preferably in a law firm, detail oriented services, or agency environment.

Experience in identifying, developing and executing PR content with a strong sense of what will be of interest to reporters and editors and will generate impactful coverage.

Existing media relationships with both local and national business, trade, and legal outlets and demonstrated ability to cultivate new relationships.

Strong knowledge of social media platforms with emphasis on application to the business environment.

Possess excellent verbal and written communication skills with an ability to influence others.

Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.

Strong planning, project management, proofreading, and organizational skills.

Strong sense of urgency and a high-energy level.

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-NY-New York
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-NY-New York
Recruiter
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Snapshot
The Creative Group
Company:
US-NY-New York
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 02940-0011119142

Classification: Public Relations Manager

Compensation: DOE

Interface with marketing and business development professionals and attorneys to develop story ideas, identify hot issues and trends and other newsworthy items on an ongoing basis as a means of developing content.

Monitor news outlets for topics relevant to the firm’s practices and identify opportunities for commentary.

Draft, distribute and follow-up on pitches, press releases, byline article abstracts, and more.

Provide guidance (word count, outlet, etc.) and place byline articles.

Leverage existing media relationships and develop new contacts within key business, trade, and legal press.

Provide direction to the external PR agency.

Prepare attorneys for media interviews and backgrounders, including developing detailed briefings and messaging points, conducting media training, as well as staffing.

Field/vet reporter queries, including supervising the conflict process.

Contribute to crisis communications strategy and execution as needed.

Assist with developing and implementing a PR plan including goals, tactics, and budget.

Support the collection of data and submission of firm surveys.

Coordinate and draft attorney nominations for third-party recognition opportunities.

Distribute media clips to attorneys and marketing and business development colleagues, where appropriate.

Oversee the maintenance of media contact lists, including the use of media monitoring platform.

Distribute regular internal communication regarding media coverage highlights.

Prepare thoughtful analysis for firm management of metrics and feedback tracked by the Senior PR Specialist.

Keep apprised of best practices for PR generally and within the legal industry and provide recommendations for improvement/enhancement.

Some travel to other offices may be required.

Assume additional responsibilities as requested.

Job Requirements

Qualifications:
 
Bachelor’s degree in Marketing, Communications or Journalism preferred.

7+ years' related work experience in communications with an emphasis in PR, preferably in a law firm, detail oriented services, or agency environment.

Experience in identifying, developing and executing PR content with a strong sense of what will be of interest to reporters and editors and will generate impactful coverage.

Existing media relationships with both local and national business, trade, and legal outlets and demonstrated ability to cultivate new relationships.

Strong knowledge of social media platforms with emphasis on application to the business environment.

Possess excellent verbal and written communication skills with an ability to influence others.

Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.

Strong planning, project management, proofreading, and organizational skills.

Strong sense of urgency and a high-energy level.

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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