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Product Marketing Manager

Job Description

Ref ID: 02710-0011152191

Classification: Product Manager

Compensation: $115000.00 to $125000.00 yearly

Our client is looking or a Product Marketing Manager to support their products solutions by planning, developing, implementing and measuring marketing and promotion programs to help drive product revenues and the clients success.

The incumbent helps to create product marketing plans (including product launches) and is responsible for ensuring promotional strategies, messages, and positioning are on target, that programs support overarching marketing and business objectives, and that lead generation and other promotion goals are achieved.

This includes, but is not limited to, promotional campaigning to drive Company and product awareness and lead generation, proactive “test and learn” and other rapid-response business-building efforts. The Manager, Product Marketing is responsible for marketing content development for activities including, but not limited to, email campaigns, sales collateral, direct marketing and collateral/videos for exhibits / trade shows.

Essential Duties:

Develop marketing strategies designed to maximize Bio / pharmaceutical brands (including access, managed markets, innovation teams, etc.) and ad agency awareness of, and engagement with the company and their products and services
Create and execute tactical plans / campaigns which includes proposing, writing, trafficking, scheduling, budgeting, implementing and measuring results. Be familiar with, and leverage, market research, case studies and other supporting information to prepare impactful promotion
Propose, draft, design and gain approval for key client / prospect facing decks, demos and other tools to support the BD/sales team; help curate and manage the Master Slide Library, Product Decks, Sales Playbook and other Business Development - Sales tools.
Work closely with design teammates or agency to create graphic and copy design required to execute digital and print marketing plans
Act as department Subject Matter Expert (SME) on email campaigning and lead generation
Work with Business Development & sales, account & program management as well as other client-facing teammates, when needed, to help create effective pitch decks for key client presentations, conferences, best-and-finals, etc.
Develop deep product knowledge across all lines of business in order to develop effective marketing tools and act as a resource for Business Development and other client-facing teammates
Participate in planning and execution for new product and product / service launches; create promotion programs to support launches as requested


Experience

6 plus years of relevant and increasingly responsible marketing experience

Strong preference for healthcare marketing experience (including physician, patient, pharmaceutical, specialty pharmacy, managed care and reimbursement)

Job Requirements

Microsoft PowerPoint, MS PowerPoint, Microsoft PowerPoint, Project Management, Digital Marketing

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-NJ-Bedminster
Employment Type Full-Time
Pay Type Year
Pay Rate $115,000.00 - $125,000.00 /Year
Store Type Consultant, Design, Marketing
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Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-NJ-Bedminster
Recruiter
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Snapshot
The Creative Group
Company:
US-NJ-Bedminster
Location:
Full-Time
Employment Type:
Year
Pay Type:
$115,000.00 - $125,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 02710-0011152191

Classification: Product Manager

Compensation: $115000.00 to $125000.00 yearly

Our client is looking or a Product Marketing Manager to support their products solutions by planning, developing, implementing and measuring marketing and promotion programs to help drive product revenues and the clients success.

The incumbent helps to create product marketing plans (including product launches) and is responsible for ensuring promotional strategies, messages, and positioning are on target, that programs support overarching marketing and business objectives, and that lead generation and other promotion goals are achieved.

This includes, but is not limited to, promotional campaigning to drive Company and product awareness and lead generation, proactive “test and learn” and other rapid-response business-building efforts. The Manager, Product Marketing is responsible for marketing content development for activities including, but not limited to, email campaigns, sales collateral, direct marketing and collateral/videos for exhibits / trade shows.

Essential Duties:

Develop marketing strategies designed to maximize Bio / pharmaceutical brands (including access, managed markets, innovation teams, etc.) and ad agency awareness of, and engagement with the company and their products and services
Create and execute tactical plans / campaigns which includes proposing, writing, trafficking, scheduling, budgeting, implementing and measuring results. Be familiar with, and leverage, market research, case studies and other supporting information to prepare impactful promotion
Propose, draft, design and gain approval for key client / prospect facing decks, demos and other tools to support the BD/sales team; help curate and manage the Master Slide Library, Product Decks, Sales Playbook and other Business Development - Sales tools.
Work closely with design teammates or agency to create graphic and copy design required to execute digital and print marketing plans
Act as department Subject Matter Expert (SME) on email campaigning and lead generation
Work with Business Development & sales, account & program management as well as other client-facing teammates, when needed, to help create effective pitch decks for key client presentations, conferences, best-and-finals, etc.
Develop deep product knowledge across all lines of business in order to develop effective marketing tools and act as a resource for Business Development and other client-facing teammates
Participate in planning and execution for new product and product / service launches; create promotion programs to support launches as requested


Experience

6 plus years of relevant and increasingly responsible marketing experience

Strong preference for healthcare marketing experience (including physician, patient, pharmaceutical, specialty pharmacy, managed care and reimbursement)

Job Requirements

Microsoft PowerPoint, MS PowerPoint, Microsoft PowerPoint, Project Management, Digital Marketing

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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Product Marketing Manager Apply now