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Product Marketing Manager

Job Description

Ref ID: 04010-0010707220

Classification: Production Manager

Compensation: $80,000.00 to $100,000.00 per year

TCG is seeking a Product Marketing Manager to join an international construction company located in Plano. As a Product Marketing Manager, the candidate will be a leader on the team responsible for telling the world (and company) the story of the company's innovative software products. The candidate will be responsible for crafting the strategy around product positioning, messaging and development of marketing content for use in both global and regional marketing programs. Candidates must have the ability to work in a startup environment ad work collaboratively with other marketing professionals in the development of innovative marketing programs that drive awareness, demand and adoption of the company's software products. This role is within a global team, and works closely with product management, software development, sales, support, and regional marketing teams to create messaging and effective marketing campaign strategies. For immediate consideration e-mail [Click Here to Email Your Resumé]. Key Responsibilities: ? Develop product positioning and messaging that differentiates products in the market ? Translate technical details into benefits for the various target audiences ? Create and maintain product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate the benefits of our products globally and regionally. ? Understand analyst relations and important media (magazines/websites/blogs, etc), build industry relationships and coordinate any press activities. ? Product launch ? Work closely with marketing program managers to plan the launch of new products and releases ? Market intelligence ? Follow and analyze market trends to position products. Be the expert on our software buyers and users, and the expert on the competition and how to position against them. ? Sales enablement ? Provide enablement materials and tools to help sales and partners succeed. ? Speak and present both internally and externally to promote the story of our software products. ? Measure and optimize the customer?s journey as it relates to product feature adoption and usage. ? Reviews all technical marketing collateral for new and existing products. ? Work in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the products to life.

Job Requirements

CRM Marketing, Market Research

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-TX-Plano
Employment Type Full-Time
Pay Type Year
Pay Rate $80,000.00 - $100,000.00 /Year
Store Type Consultant, Design, Marketing
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-TX-Plano
Recruiter
972-619-4356
972-503-5997
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Snapshot
The Creative Group
Company:
US-TX-Plano
Location:
Full-Time
Employment Type:
Year
Pay Type:
$80,000.00 - $100,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 04010-0010707220

Classification: Production Manager

Compensation: $80,000.00 to $100,000.00 per year

TCG is seeking a Product Marketing Manager to join an international construction company located in Plano. As a Product Marketing Manager, the candidate will be a leader on the team responsible for telling the world (and company) the story of the company's innovative software products. The candidate will be responsible for crafting the strategy around product positioning, messaging and development of marketing content for use in both global and regional marketing programs. Candidates must have the ability to work in a startup environment ad work collaboratively with other marketing professionals in the development of innovative marketing programs that drive awareness, demand and adoption of the company's software products. This role is within a global team, and works closely with product management, software development, sales, support, and regional marketing teams to create messaging and effective marketing campaign strategies. For immediate consideration e-mail [Click Here to Email Your Resumé]. Key Responsibilities: ? Develop product positioning and messaging that differentiates products in the market ? Translate technical details into benefits for the various target audiences ? Create and maintain product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate the benefits of our products globally and regionally. ? Understand analyst relations and important media (magazines/websites/blogs, etc), build industry relationships and coordinate any press activities. ? Product launch ? Work closely with marketing program managers to plan the launch of new products and releases ? Market intelligence ? Follow and analyze market trends to position products. Be the expert on our software buyers and users, and the expert on the competition and how to position against them. ? Sales enablement ? Provide enablement materials and tools to help sales and partners succeed. ? Speak and present both internally and externally to promote the story of our software products. ? Measure and optimize the customer?s journey as it relates to product feature adoption and usage. ? Reviews all technical marketing collateral for new and existing products. ? Work in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the products to life.

Job Requirements

CRM Marketing, Market Research

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Product Marketing Manager Apply now