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PPC / Paid Search Manager

Job Description

Ref ID: 01020-9501650449

Classification: Mktg/Comm Manager

Compensation: $75,000.00 to $85,000.00 per year

What You Get To Do Every day Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of campaigns. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign goals. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with campaign goals. Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results.

Job Requirements

Professional Competencies Passion for Search and internet marketing. Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Professional Skills Qualifications Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing). AdWords / Bing certification a plus. BS/BA degree preferred. *****FOR IMMEDIATE CONSIDERATION, PLEASE EMAIL YOUR RESUME TO [Click Here to Email Your Resumé] ***** If you have questions please email: [Click Here to Email Your Resumé] Thank you

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-FL-Fort Lauderdale
Employment Type Full-Time
Pay Type Year
Pay Rate $75,000.00 - $85,000.00 /Year
Store Type Consultant, Design, Marketing
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-FL-Fort Lauderdale
Recruiter
305-447-1757
305-445-2474
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Snapshot
The Creative Group
Company:
US-FL-Fort Lauderdale
Location:
Full-Time
Employment Type:
Year
Pay Type:
$75,000.00 - $85,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 01020-9501650449

Classification: Mktg/Comm Manager

Compensation: $75,000.00 to $85,000.00 per year

What You Get To Do Every day Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of campaigns. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign goals. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with campaign goals. Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results.

Job Requirements

Professional Competencies Passion for Search and internet marketing. Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Professional Skills Qualifications Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing). AdWords / Bing certification a plus. BS/BA degree preferred. *****FOR IMMEDIATE CONSIDERATION, PLEASE EMAIL YOUR RESUME TO [Click Here to Email Your Resumé] ***** If you have questions please email: [Click Here to Email Your Resumé] Thank you

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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PPC / Paid Search Manager Apply now