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Marketing and Communications Director

Job Description


The Marketing and Communications Director manages the hospital’s public image while driving market awareness and demand for hospital services.  This position is responsible for building the hospital brand and elevating the visibility of services.  It also oversees internal and external communications, marketing, public relations, graphic design, and website attractiveness.  Additionally, it’s responsible for overseeing and /or creating all hospital communications with key areas including public relations, social media, event strategy and employee engagement. S/he also supports fundraising activities on behalf of the hospital.       







Duties & Responsibilities:



1.      Create innovative strategies to ensure a high level of market awareness and services offered.


2.      Create and maintain a social media marketing strategy.


3.      Annually develop and implement a comprehensive communications and marketing plan that will support the Hospital’s mission,       objectives, fundraising, specialty practices and physicians.


4.      4.Create and manage a positive image of the Hospital with the patients, the public, clients and employees. 


5.      Manage all interactions with the media including developing media statements, arranging interviews and acting as the spokesperson as designated. 


6.      Lead the implementation of a Hospital-wide service satisfaction and patient experience program.


7.      Manage media relations by developing story concepts, placing news articles, and writing press releases.


8.      Serve as contact for external media inquiries, and as an internal media resource.


9.      Manage and leverage community alliances and civic engagement through outreach and joint marketing.


10.  Maintain and enhance content of Hospital website, Intranet, social media and external web presence.


11.  Supervise, design and/or produce hospital marketing materials, newsletters, signage and displays including materials for various departments within the Hospital and the community.


12.  Develop internal programs that create a spirit of community within the Hospital’s various departments.


13.Track competition, trends and best practices in healthcare, marketing and media, and maintain data on hospital utilization and service metrics.


14. Develop and maintain internal communication systems (newsletters, emails ,hospital  announcements)


15.  Participate in employee engagement activities. .














Job Requirements




       Required Experience:



  • Minimum of 5 to 8 years of experience in marketing and communications.

  • Excellent verbal and written communication skills.

  • Strong presentation skills.

  • Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising.

  • Public relations experience: maintain and develop relationships with news media personnel.

  • Focused, proactive, highly responsive and results and goal-oriented.

  • Problem analysis and problem resolution at both a strategic and functional level.

  • A team player with strong work ethic and has the ability to maintain confidentiality.




Desirable Experience:




  • Marketing and communications responsibilities in the healthcare industry.

  • Sales

  • Strong analytical skills 

  • Web page graphic design and desktop publishing skills.  








 















Required Education:




 Bachelor’s Degree in Marketing, Communications or a related field. 



Desirable Education:



 Advanced degree, MBA preferred

Job Snapshot

Location US-IL-Chicago
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Marketing
Apply

Company Overview

St. Bernard Hospital

St. Bernard Hospital began more than a century ago as the vision of the Rev. Bernard Murray, the leader of St. Bernard’s Church in Chicago’s Englewood neighborhood. In an effort to bring adequate health care to the community, Murray asked the Kingston, Canada-based Religious Hospitallers of St. Joseph, a community of women religious, for help in founding a local hospital. In 1903, the group sent seven sisters who, along with community residents, raised funds for the hospital’s construction, breaking ground in 1904. On Nov. 21, 1905, the hospital was dedicated St. Bernard Hotel Dieu – “house of God.” Throughout the years, the hospital has evolved alongside the community it serves, modernizing and adding to its facilities to keep pace with advances in medicine and the standard of care. Of the four hospitals that once served Englewood, St. Bernard is the only one still operating today Learn More

Contact Information

US-IL-Chicago
Snapshot
St. Bernard Hospital
Company:
US-IL-Chicago
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Marketing
Store Type:

Job Description


The Marketing and Communications Director manages the hospital’s public image while driving market awareness and demand for hospital services.  This position is responsible for building the hospital brand and elevating the visibility of services.  It also oversees internal and external communications, marketing, public relations, graphic design, and website attractiveness.  Additionally, it’s responsible for overseeing and /or creating all hospital communications with key areas including public relations, social media, event strategy and employee engagement. S/he also supports fundraising activities on behalf of the hospital.       







Duties & Responsibilities:



1.      Create innovative strategies to ensure a high level of market awareness and services offered.


2.      Create and maintain a social media marketing strategy.


3.      Annually develop and implement a comprehensive communications and marketing plan that will support the Hospital’s mission,       objectives, fundraising, specialty practices and physicians.


4.      4.Create and manage a positive image of the Hospital with the patients, the public, clients and employees. 


5.      Manage all interactions with the media including developing media statements, arranging interviews and acting as the spokesperson as designated. 


6.      Lead the implementation of a Hospital-wide service satisfaction and patient experience program.


7.      Manage media relations by developing story concepts, placing news articles, and writing press releases.


8.      Serve as contact for external media inquiries, and as an internal media resource.


9.      Manage and leverage community alliances and civic engagement through outreach and joint marketing.


10.  Maintain and enhance content of Hospital website, Intranet, social media and external web presence.


11.  Supervise, design and/or produce hospital marketing materials, newsletters, signage and displays including materials for various departments within the Hospital and the community.


12.  Develop internal programs that create a spirit of community within the Hospital’s various departments.


13.Track competition, trends and best practices in healthcare, marketing and media, and maintain data on hospital utilization and service metrics.


14. Develop and maintain internal communication systems (newsletters, emails ,hospital  announcements)


15.  Participate in employee engagement activities. .














Job Requirements




       Required Experience:



  • Minimum of 5 to 8 years of experience in marketing and communications.

  • Excellent verbal and written communication skills.

  • Strong presentation skills.

  • Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising.

  • Public relations experience: maintain and develop relationships with news media personnel.

  • Focused, proactive, highly responsive and results and goal-oriented.

  • Problem analysis and problem resolution at both a strategic and functional level.

  • A team player with strong work ethic and has the ability to maintain confidentiality.




Desirable Experience:




  • Marketing and communications responsibilities in the healthcare industry.

  • Sales

  • Strong analytical skills 

  • Web page graphic design and desktop publishing skills.  








 















Required Education:




 Bachelor’s Degree in Marketing, Communications or a related field. 



Desirable Education:



 Advanced degree, MBA preferred

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Marketing and Communications Director Apply now