Ref ID: 02000-9501990097
Classification: Mktg/Comm Manager
Description: - Manage technical aspects of key marketing systems ? Salesforce, Marketo, Terminus, and other tools used to generate, distribute and report on leads - Proactively explore analyze data to find trends, identify opportunities, discover KPIs and bring new ideas to the table - Provide dashboards and reports monitoring campaign results as well as provide recommendations for future campaign performance and measurements - Oversee technical stack integration, deployments, maintenance and business rules which include marketing databases, campaign management tools and content hub - Evaluate new technologies and add-on applications to improve and optimize marketing team performance - Monitor and maintain data quality within the marketing and sales database. Ensure accurate synchronization between marketing automation ad CRM databases. Segment database for greater marketing campaign efficiency and effectiveness.