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Responsibilities: ? Support the creation and execution of joint-partner email marketing campaigns that are designed to accelerate customer adoption of solutions. ? Manage email requests, builds, and scheduling for the marketing team. ? Use data and testing to optimize and improve email content and targeting. ? Drive planning and execution of joint-partner campaigns. ? Perform continuous testing (e.g. A/B, Multivariate, etc.) to improve campaign performance across all digital channels. ? Analyze campaign performance across multiple dimensions (e.g. audience segment, channel, etc.). ? Report on and optimize key metrics. Required skills: ? 3+ years of relevant work experience in digital marketing. ? Bachelor's Degree in marketing, business, engineering and/or relevant field of study. ? Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms. ? Proven experience working with social media and search advertising platforms. ? Strong verbal and written communication skills. ? Strong project management skills. ? Strong attention to detail and organizational skills. ? Demonstrated ability to tie marketing programs to ROI metrics. ? The demonstrated ability to work independently and autonomously. ? Able to prioritize in complex, fast-paced environment. ? Self-starter who is a customer-obsessed, detail-oriented, and enthusiastic team player. Preferred skills: ? Hands-on experience with Marketo or certification (or comparable automation platforms such as Eloqua, etc.), SalesForce.com, and Adobe CQ. ? Hands-on experience with full lifecycle campaigns utilizing LinkedIn Ads, Facebook Ads, Twitter Ads, and Google AdWords (Search Ads/Display Ads). ? Experience executing demand generation campaigns or programs through ecosystem partners. ? Experience with customer segmentation, profiling, and targeting. ? Experience constructing messaging and managing demand generation programs.Technology doesn't change the world. People do.
As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person. Leader among IT staffing agencies
The intersection of technology and people it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.
We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.
Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.
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