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Marketing Manager II at Wilmington Trust, part of the M&T Bank Family

Job Description

In this fast paced and dynamic marketing role, the person selected will be responsible for developing and executing our marketing and communications strategy for Wilmington Trust’s Wealth Advisory products and solutions.  He or she will partner with Wilmington Trust’s solution providers (Planning, Private Banking, Family Office, Family Governance, Brokerage, and Trust) to develop strategic marketing programs while managing a diverse portfolio of projects. Driving progress towards Wealth business objectives, building internal and external relationships, and working in a fast-paced, team-oriented environment will be key drivers of success.   Essential Position Responsibilities
  • Develop and execute campaigns and marketing programs to support and promote new or existing high priority Wealth Products & Solutions.  
  • Manage all marketing assets for wealth products & solutions.   Promote an environment of continuous learning and improvement to keep our products & solutions competitively positioned verse the market and robustly supported for optimal sales success. 
  • Project management, prioritization and relationship management skills.
  • Develop, manage, evaluate and report on marketing campaign budgets.
  • Manage all aspects of the development and execution of each marketing and communication campaign project from conceptualization through execution and implementation.
  • Analyze results of marketing campaigns and develop recommendations based on campaign results.
  • Understand and adhere to the Company's risk and regulatory standards, policies, and controls in accordance with the Company's Risk Appetite.  Identify risk-related issues needing escalation to management.
  • Manage, improve, and maintain online content. Serve as owner of the “products and solutions” spaces within our websites and work with the content team to develop an effective strategy to drive growth objectives. 
Nature and Scope

The position is responsible for providing business units with effective marketing and communication programs to enable wealth business to meet product & solutions objectives consistent with our brand identity.

 Minimum Qualifications
  • Bachelor’s degree and a minimum of 7 years experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk.
  • In lieu of degree, a minimum of 12 years experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk.
  • Minimum five years project management/supervisory experience.
 Ideal Qualifications
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Create content (e.g. sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to clients and prospects.
  • Serve as a single point of accountability for a range of project delivery and support services.
  • Continually improve the processes and costs of delivery.
  • Work with central marketing team -- specifically, marketing operations --  to track, report, analyze,  and escalate day-to-day execution of work.
  • Excellent written, verbal and negotiation communication skills.
  • Strong interpersonal skills and ability to interact professionally with all levels of management.



About M&T 
At M&T, we strive to be the best place our employees ever work, the 
best bank our customers ever do business with and the best investment 
our shareholders ever make. So when looking to advance your career, 
look to M&T. As a top 20 US bank holding company and one of the best 
performing regional banks in the country, we offer a wide range of 
performance based career development opportunities for talented 
professionals. And through our longstanding tradition of careful, 
conservative and consistent management and a strong commitment to the 
communities we serve, we continue to grow with a focus on the future.



Job Posting:  Jun 18, 2018, 9:58:11 AM
Unposting Date:  Ongoing

Job Requirements

 

Job Snapshot

Location US-NY-New York
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type
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Company Overview

M&T Bank

M&T Bank is a multi-state community-focused bank serving New York, Maryland, New Jersey, Pennsylvania, Delaware, Connecticut, Virginia, West Virginia and Washington, D.C. Founded in 1856, M&T Bank provides banking, investment, insurance and mortgage financial services to consumer, business and government clients. Learn More

Contact Information

US-NY-New York
Snapshot
M&T Bank
Company:
US-NY-New York
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Store Type:

Job Description

In this fast paced and dynamic marketing role, the person selected will be responsible for developing and executing our marketing and communications strategy for Wilmington Trust’s Wealth Advisory products and solutions.  He or she will partner with Wilmington Trust’s solution providers (Planning, Private Banking, Family Office, Family Governance, Brokerage, and Trust) to develop strategic marketing programs while managing a diverse portfolio of projects. Driving progress towards Wealth business objectives, building internal and external relationships, and working in a fast-paced, team-oriented environment will be key drivers of success.   Essential Position Responsibilities
  • Develop and execute campaigns and marketing programs to support and promote new or existing high priority Wealth Products & Solutions.  
  • Manage all marketing assets for wealth products & solutions.   Promote an environment of continuous learning and improvement to keep our products & solutions competitively positioned verse the market and robustly supported for optimal sales success. 
  • Project management, prioritization and relationship management skills.
  • Develop, manage, evaluate and report on marketing campaign budgets.
  • Manage all aspects of the development and execution of each marketing and communication campaign project from conceptualization through execution and implementation.
  • Analyze results of marketing campaigns and develop recommendations based on campaign results.
  • Understand and adhere to the Company's risk and regulatory standards, policies, and controls in accordance with the Company's Risk Appetite.  Identify risk-related issues needing escalation to management.
  • Manage, improve, and maintain online content. Serve as owner of the “products and solutions” spaces within our websites and work with the content team to develop an effective strategy to drive growth objectives. 
Nature and Scope

The position is responsible for providing business units with effective marketing and communication programs to enable wealth business to meet product & solutions objectives consistent with our brand identity.

 Minimum Qualifications
  • Bachelor’s degree and a minimum of 7 years experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk.
  • In lieu of degree, a minimum of 12 years experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk.
  • Minimum five years project management/supervisory experience.
 Ideal Qualifications
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Create content (e.g. sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to clients and prospects.
  • Serve as a single point of accountability for a range of project delivery and support services.
  • Continually improve the processes and costs of delivery.
  • Work with central marketing team -- specifically, marketing operations --  to track, report, analyze,  and escalate day-to-day execution of work.
  • Excellent written, verbal and negotiation communication skills.
  • Strong interpersonal skills and ability to interact professionally with all levels of management.



About M&T 
At M&T, we strive to be the best place our employees ever work, the 
best bank our customers ever do business with and the best investment 
our shareholders ever make. So when looking to advance your career, 
look to M&T. As a top 20 US bank holding company and one of the best 
performing regional banks in the country, we offer a wide range of 
performance based career development opportunities for talented 
professionals. And through our longstanding tradition of careful, 
conservative and consistent management and a strong commitment to the 
communities we serve, we continue to grow with a focus on the future.



Job Posting:  Jun 18, 2018, 9:58:11 AM
Unposting Date:  Ongoing

Job Requirements

 
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Marketing Manager II at Wilmington Trust, part of the M&T Bank Family Apply now