- Design, implement and analyze A/B split tests across all channels (offers, creative variations and all levels of CRO). - Build a backlog of test hypotheses to prioritize and schedule a roadmap of tests. - Combine data analysis, customer feedback, design, & UX/UI principles to drive growth, increase retention, and expand our impact. - Ideate, execute and report on growth strategies that can move the needle across the company's revenue, subscriber, and retention growth goals. - Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them. - Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources. - Acquire and retain customers by targeting every stage of the funnel through strategic and tactical channel experimentation and non-linear buying journeys.
Marketing management, Marketing communications, Marketing campaign, marketing strategy, marketing analysis, marketing plans
Top Skills Details:
SAAS Growth Marketing Performance Marketing Metrics
Additional Skills & Qualifications:
- 5+ years of experience working in a growth oriented marketing team focused on driving subscriber and revenue growth. - Knowledge of multiple digital advertising platforms (including Facebook and Google) as well as offline or out-of-home performance advertising channels. - Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV). - Deep understanding of attribution models, split tests and conversion data. - Collaboration and cooperation with copywriters, designers, and content producers to consistently optimize performance. - Strong data analytics background in order to understand full funnel impact of acquisition efforts and ROI and ad spend. - Knowledge of marketing data analytics and attribution platforms such as Google Analytics, Google Tag Manager, and 3rd party attribution platforms. - Experience with Salesforce, Clearbit products, Hotjar, Fullstory, Google Optimize/Mutiny/Opitimizely. - Knowledge of SQL and data analytics. - Previous experience in an SaaS environment. - Power user with project management software and other productivity tools in order to understand the pain points of our customers.
We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing® Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.