The #1 Site for Management Jobs - search all Management jobs.
Mly6vp5zysyckqzdl9j

Email Marketing Systems Manager

Job Description

Email Marketing Systems Manager

The Intersect Group is seeking an Email Marketing Systems Manager for our client in Dallas, Texas. The Email Marketing Systems Manager will manage and execute email and text channel marketing technical systems and system administrators.

Responsibilities

  • The Email Marketing Systems Manager will develop data quality standards across business units utilizing the email marketing system.
  • Drive strategies to automate data cleansing to maintain healthy database.
  • Provide appropriate visibility into data hygiene and follow-up with business units to meet data quality standards on a regular schedule.
  • Ensure all email campaigns comply with current email best practices, strategies, and industry standards.
  • Champion continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
  • Ensure quality execution of specific campaigns, communication of and adherence to Corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures
  • Develop and maintain a governance framework related to customer preference management across multiple email systems
  • Manage vendor relationships and contracts, application budgets, including usage limits; conduct regular meetings with vendors: current state of system implementation; new feature releases, etc.
  • Manage association-wide campaign and production calendar; consult with departments on email strategies and deployment plans
  • Develop and implement testing strategies with various internal departments; manage analytics, including creating dashboards, bringing together email performance data, inbox deliverability data, and other relevant sources
  • Provide executive visibility into the email marketing industry; stay well-informed of news tools and strategies
  • Collaborate with other application owners; CRM, Data Warehouse, Fundraising and Advocacy Applications

Requirements

  • Bachelor's Degree in Information Technology or Marketing with Email technology expertise
  • Minimum of eight (8) years of experience in application systems management, configuration, or programming
  • Minimum of five (5) years of experience:
    • E-Marketing technical coding and systems management for multi-channel message delivery with database marketing strategies
    • OmniChannel marketing, segmentation, and A/B testing
    • Campaign analysis with Google Analytics or DMP with Marketing Cloud ecosystem
    • Strategic planning, including strategic goals of the AHA and dependencies on the web environment
    • Experience supervising a team of analysts, developers, or administrators
    • Experience with Salesforce Marketing Cloud and Sales Cloud
    • Comprehensive technical skills in coding mobile-responsible templates, HTML, Javascript, CSS and AMPscript
  • Ability to communicate, both verbally and on paper; tailoring the form and method of communications to the needs and perceptions of the recipients
  • Ability to break complex problems down into simple elements and to solve them logically
  • Ability to embrace and drive change, as well as remove barriers to change or accelerate the pace of change
  • Ability to attract, develop and coach staff
  • Strong time management skills with demonstrated experience in managing complex web environments
  • Must be able to travel overnight approximately 10% of the time
  • Budget management experience and demonstrated knowledge of financial implications from marketing programs and business decisions preferred
  • Vendor management experience preferred
  • Lead Scoring skills preferred


Interested candidates please send resume in Word format to Please reference job code 74147 when responding to this ad.



The Intersect Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The Intersect Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Job Requirements

 

Job Snapshot

Location US-TX-Dallas
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Information Technology
Apply

Company Overview

The Intersect Group

At The Intersect Group, our talent is creating results. We live to help our community by connecting top talent with leading companies that need their help. Candidates and clients trust us to deliver results based on our deep expertise and proven resources within finance, accounting, and information technology. We’re a multiple ‘Best Places to Work’ award winner, have had stellar growth and 80% of Glassdoor ratings say they would recommend us to a friend! Learn More

Contact Information

US-TX-Dallas
Snapshot
The Intersect Group
Company:
US-TX-Dallas
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Information Technology
Store Type:

Job Description

Email Marketing Systems Manager

The Intersect Group is seeking an Email Marketing Systems Manager for our client in Dallas, Texas. The Email Marketing Systems Manager will manage and execute email and text channel marketing technical systems and system administrators.

Responsibilities

  • The Email Marketing Systems Manager will develop data quality standards across business units utilizing the email marketing system.
  • Drive strategies to automate data cleansing to maintain healthy database.
  • Provide appropriate visibility into data hygiene and follow-up with business units to meet data quality standards on a regular schedule.
  • Ensure all email campaigns comply with current email best practices, strategies, and industry standards.
  • Champion continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
  • Ensure quality execution of specific campaigns, communication of and adherence to Corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures
  • Develop and maintain a governance framework related to customer preference management across multiple email systems
  • Manage vendor relationships and contracts, application budgets, including usage limits; conduct regular meetings with vendors: current state of system implementation; new feature releases, etc.
  • Manage association-wide campaign and production calendar; consult with departments on email strategies and deployment plans
  • Develop and implement testing strategies with various internal departments; manage analytics, including creating dashboards, bringing together email performance data, inbox deliverability data, and other relevant sources
  • Provide executive visibility into the email marketing industry; stay well-informed of news tools and strategies
  • Collaborate with other application owners; CRM, Data Warehouse, Fundraising and Advocacy Applications

Requirements

  • Bachelor's Degree in Information Technology or Marketing with Email technology expertise
  • Minimum of eight (8) years of experience in application systems management, configuration, or programming
  • Minimum of five (5) years of experience:
    • E-Marketing technical coding and systems management for multi-channel message delivery with database marketing strategies
    • OmniChannel marketing, segmentation, and A/B testing
    • Campaign analysis with Google Analytics or DMP with Marketing Cloud ecosystem
    • Strategic planning, including strategic goals of the AHA and dependencies on the web environment
    • Experience supervising a team of analysts, developers, or administrators
    • Experience with Salesforce Marketing Cloud and Sales Cloud
    • Comprehensive technical skills in coding mobile-responsible templates, HTML, Javascript, CSS and AMPscript
  • Ability to communicate, both verbally and on paper; tailoring the form and method of communications to the needs and perceptions of the recipients
  • Ability to break complex problems down into simple elements and to solve them logically
  • Ability to embrace and drive change, as well as remove barriers to change or accelerate the pace of change
  • Ability to attract, develop and coach staff
  • Strong time management skills with demonstrated experience in managing complex web environments
  • Must be able to travel overnight approximately 10% of the time
  • Budget management experience and demonstrated knowledge of financial implications from marketing programs and business decisions preferred
  • Vendor management experience preferred
  • Lead Scoring skills preferred


Interested candidates please send resume in Word format to Please reference job code 74147 when responding to this ad.



The Intersect Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The Intersect Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Job Requirements

 
HeadHunter Advice

For your privacy and protection, when applying to a job online: Never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction.Learn More

By applying to a job using headhunter.com you are agreeing to comply with and be subject to the workinretail.com Terms and Conditions for use of our website. To use our website, you must agree with theTerms & Conditionsand both meet and comply with their provisions.
Email Marketing Systems Manager Apply now