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Email Marketing Manager

Job Description

Ref ID: 04130-0010882288

Classification: Mktg/Comm Manager

Compensation: DOE

The Sr. Email Marketing Manager will manage the strategy, planning optimization and reporting of email marketing campaigns. This person excels in project and resource management, managing multiple projects at a time in a fast paced environment. They'll have a clear understanding creative execution and can align it with the overall organizational goals. KEY JOB RESPONSIBILITIES ? Lead and oversee all aspects of email execution including development, deployment, scheduling, segmentation, A/B testing, optimization ? Create segmentation strategy based on testing and performance ? Develop and manage multiple integrated drip-campaign programs ? SME for internal marketing team as email expert ? Manage the development and execution for all email marketing ? Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance based on engagement driving towards our KPIs ? Partners with paid media, Credit, Direct Mail and Merchandising teams to drive best practices ? Partner with internal stakeholders to develop the email road map for all email communication across content-driven, transactional, re-engagement, and abandon cart email ? Develop weekly, monthly, and ad hoc reporting on email performance ? Conduct competitor market research for best vendor opportunities and strategies ? Optimize email for desktop and mobile platforms ? Maintain brand standards and their application, ensuring consistency across all digital platforms ? Point of contact for external agencies relationships Qualifications ? Bachelor's degree in Marketing, Communications, Business or other related field preferred ? Minimum of 3-5 years demonstrated email marketing leadership experience, preferably in B2C retail ? Strong attention to detail and project management skills ? Highly organized and an excellent written and oral communicator ? Ability to think strategically, execute quickly, and drive multiple objectives toward meeting a common goal ? Self-motivated with an innovative, can-do spirit that is proactive, results-focused, and team-oriented ? Familiarity with HTML and web content management systems

Job Requirements

Email Marketing, Email Copywriting, Email, Testing, DAM - Digital Asset Management, CRM Marketing, Cross Functional Project Management, Project Management, Internal Communications, Market Research, Performance Management, Reporting, HTML - HyperText Markup Language

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-TX-Spring
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-TX-Spring
Recruiter
281-249-1275
281-589-8130
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Snapshot
The Creative Group
Company:
US-TX-Spring
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 04130-0010882288

Classification: Mktg/Comm Manager

Compensation: DOE

The Sr. Email Marketing Manager will manage the strategy, planning optimization and reporting of email marketing campaigns. This person excels in project and resource management, managing multiple projects at a time in a fast paced environment. They'll have a clear understanding creative execution and can align it with the overall organizational goals. KEY JOB RESPONSIBILITIES ? Lead and oversee all aspects of email execution including development, deployment, scheduling, segmentation, A/B testing, optimization ? Create segmentation strategy based on testing and performance ? Develop and manage multiple integrated drip-campaign programs ? SME for internal marketing team as email expert ? Manage the development and execution for all email marketing ? Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance based on engagement driving towards our KPIs ? Partners with paid media, Credit, Direct Mail and Merchandising teams to drive best practices ? Partner with internal stakeholders to develop the email road map for all email communication across content-driven, transactional, re-engagement, and abandon cart email ? Develop weekly, monthly, and ad hoc reporting on email performance ? Conduct competitor market research for best vendor opportunities and strategies ? Optimize email for desktop and mobile platforms ? Maintain brand standards and their application, ensuring consistency across all digital platforms ? Point of contact for external agencies relationships Qualifications ? Bachelor's degree in Marketing, Communications, Business or other related field preferred ? Minimum of 3-5 years demonstrated email marketing leadership experience, preferably in B2C retail ? Strong attention to detail and project management skills ? Highly organized and an excellent written and oral communicator ? Ability to think strategically, execute quickly, and drive multiple objectives toward meeting a common goal ? Self-motivated with an innovative, can-do spirit that is proactive, results-focused, and team-oriented ? Familiarity with HTML and web content management systems

Job Requirements

Email Marketing, Email Copywriting, Email, Testing, DAM - Digital Asset Management, CRM Marketing, Cross Functional Project Management, Project Management, Internal Communications, Market Research, Performance Management, Reporting, HTML - HyperText Markup Language

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Email Marketing Manager Apply now