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Director of Strategy

Job Description

Ref ID: 01500-0011052708

Classification: IS/IT Director

Compensation: DOE

If you're looking to work with a top-notch team of branding experts, award-winning creatives, ultra-savvy digital strategists and super-geek technologists, then look no further! Robert Half Technology has the opportunity you have been waiting for as the Directory of Strategy! As the Director of Strategy, you will transform facts and stats into dynamic and measurable campaigns that connect and motivate target audiences. Sound like you? Then keep reading! For more information, please email [Click Here to Email Your Resumé]. You will have the opportunity to work with amazing clients, including local, regional, and national brands with industry-leading products and services.This position exists at the intersection of branding and selling. Our client believes successful branding is at the heart of every successful strategy. They believe that brands with personality win and we will not settle for dry, lifeless content for our clients. After all, without highly executed creative work, your strategy is?just strategy. You'll provide leadership, inspiration, and senior-level perspective on behavior-changing strategies that raise the impact of our work across our clients? brands. You'll also lead and evolve the thinking and tools surrounding our marketing programs, research methods that bolster insight hunting, empathy mapping, and original thinking to nurture the creative development that weaves it all together. The Strategy Director will do the following on a regular basis: ? Develop a deep understanding of the target audience, whether B2B buyer, consumer, or channel partner including needs, environment, rational and emotional mindset, attitudes, business and purchasing dynamics, channels of purchase, etc. ? Effectively communicate these insights to the integrated agency team to inform marketing strategy and enable fresh, creative approaches to program design through KPI development, strategic recommendations, positioning, and creative ideas. ? Collaborate with agency team in planning disciplines to develop a cohesive, connected, integrated marketing strategy based on insights and best practices by utilizing POE marketing objectives and strategies. Deploy and lead these strategies plus analytics using HubSpot tracking and performance optimization software. ? Understand and present the ?brand story? to be communicated via marketing: illustrate the idea with simplicity, and develop the comprehensive marketing strategy, to motivate the desired behavior in a target audience. This involves: buyer personas, buyer?s journey and pain points, experience maps, content promotion strategy, messaging frameworks, plus general advocacy for the target audience throughout the strategic and creative development cycle. ? Be an advocate and truth-teller: Help facilitate and lead the interactive and campaign implementation process by acting as a resource for internal teams and a conscience for the target audience. ? Manage primary and secondary research efforts related to the development of insights including: Pre-sales evaluation, research, and overall project management (review/collaboration on proposals, questionnaires, reports, etc.), plus conclusions/recommendations based on research. ? Spend time with Clients - Be on the front lines with individual client businesses to understand marketing challenges and help solve them. ? Roll up your sleeves and help the strategy team develop and implement the philosophy and practice of our marketing framework while building connected experiences for consumers in today?s digital-first landscape.

Job Requirements

For more information, please email [Click Here to Email Your Resumé]. 10+ years of insight mining and strategy design experience in an agency environment or a corporate setting with a focus on brand-building, inbound marketing, B2C or B2B marketing communications ? Huge passion for what communication and creativity can achieve in the world ? Ability to recognize a good idea when you see it and how to nurture it ? A craving for change and the know-how to lead teams to new heights ? Analytics familiarity (preferable HubSpot) and expertise to uncover insights, design analysis frameworks and measure programming impact ? Hands-on primary and secondary research experience to find ?why? beyond ?what? ? Professional presentation skills that earned you a marketing ninja black belt ? Excellent interpersonal and communication skills (written and verbal) ? Intuitive organization skills to break apart the challenge and create a path forward ? Respect for developing data-driven benchmarks, then bravery to stand up for accurate reflections ? Experience working with sales, trade and marketing teams to solve problems ? People management project supervision experience

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-IA-Des Moines
Employment Type Contractor
Pay Type Year
Pay Rate N/A
Store Type Engineering, Information Technology, Design
Other Compensation: DOE
Apply

Company Overview

Robert Half Technology

With more than 100 locations worldwide, Robert Half Technology is a leading provider of technology professionals on a project and full-time basis for initiatives ranging from web development and systems integration to network security and technical support. Learn More

Contact Information

US-IA-Des Moines
Recruiter
515-282-6876
515-244-5613
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Snapshot
Robert Half Technology
Company:
US-IA-Des Moines
Location:
Contractor
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Engineering, Information Technology, Design
Store Type:

Job Description

Ref ID: 01500-0011052708

Classification: IS/IT Director

Compensation: DOE

If you're looking to work with a top-notch team of branding experts, award-winning creatives, ultra-savvy digital strategists and super-geek technologists, then look no further! Robert Half Technology has the opportunity you have been waiting for as the Directory of Strategy! As the Director of Strategy, you will transform facts and stats into dynamic and measurable campaigns that connect and motivate target audiences. Sound like you? Then keep reading! For more information, please email [Click Here to Email Your Resumé]. You will have the opportunity to work with amazing clients, including local, regional, and national brands with industry-leading products and services.This position exists at the intersection of branding and selling. Our client believes successful branding is at the heart of every successful strategy. They believe that brands with personality win and we will not settle for dry, lifeless content for our clients. After all, without highly executed creative work, your strategy is?just strategy. You'll provide leadership, inspiration, and senior-level perspective on behavior-changing strategies that raise the impact of our work across our clients? brands. You'll also lead and evolve the thinking and tools surrounding our marketing programs, research methods that bolster insight hunting, empathy mapping, and original thinking to nurture the creative development that weaves it all together. The Strategy Director will do the following on a regular basis: ? Develop a deep understanding of the target audience, whether B2B buyer, consumer, or channel partner including needs, environment, rational and emotional mindset, attitudes, business and purchasing dynamics, channels of purchase, etc. ? Effectively communicate these insights to the integrated agency team to inform marketing strategy and enable fresh, creative approaches to program design through KPI development, strategic recommendations, positioning, and creative ideas. ? Collaborate with agency team in planning disciplines to develop a cohesive, connected, integrated marketing strategy based on insights and best practices by utilizing POE marketing objectives and strategies. Deploy and lead these strategies plus analytics using HubSpot tracking and performance optimization software. ? Understand and present the ?brand story? to be communicated via marketing: illustrate the idea with simplicity, and develop the comprehensive marketing strategy, to motivate the desired behavior in a target audience. This involves: buyer personas, buyer?s journey and pain points, experience maps, content promotion strategy, messaging frameworks, plus general advocacy for the target audience throughout the strategic and creative development cycle. ? Be an advocate and truth-teller: Help facilitate and lead the interactive and campaign implementation process by acting as a resource for internal teams and a conscience for the target audience. ? Manage primary and secondary research efforts related to the development of insights including: Pre-sales evaluation, research, and overall project management (review/collaboration on proposals, questionnaires, reports, etc.), plus conclusions/recommendations based on research. ? Spend time with Clients - Be on the front lines with individual client businesses to understand marketing challenges and help solve them. ? Roll up your sleeves and help the strategy team develop and implement the philosophy and practice of our marketing framework while building connected experiences for consumers in today?s digital-first landscape.

Job Requirements

For more information, please email [Click Here to Email Your Resumé]. 10+ years of insight mining and strategy design experience in an agency environment or a corporate setting with a focus on brand-building, inbound marketing, B2C or B2B marketing communications ? Huge passion for what communication and creativity can achieve in the world ? Ability to recognize a good idea when you see it and how to nurture it ? A craving for change and the know-how to lead teams to new heights ? Analytics familiarity (preferable HubSpot) and expertise to uncover insights, design analysis frameworks and measure programming impact ? Hands-on primary and secondary research experience to find ?why? beyond ?what? ? Professional presentation skills that earned you a marketing ninja black belt ? Excellent interpersonal and communication skills (written and verbal) ? Intuitive organization skills to break apart the challenge and create a path forward ? Respect for developing data-driven benchmarks, then bravery to stand up for accurate reflections ? Experience working with sales, trade and marketing teams to solve problems ? People management project supervision experience

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Director of Strategy Apply now