The #1 Site for Management Jobs - search all Management jobs.
M563k75yb09mv3s1s61

Director of Marketing

Job Description

Ref ID: 00410-0011244265

Classification: Director of Marketing

Compensation: DOE

About the position: Marketing Manager
Company is looking for a Marketing Manager who would be responsible for collaborating with product, sales, and client management to drive product marketing activities from initial value proposition to storytelling and campaign execution. You’ll lead strategy and implementation of go-to-market plans, product positioning and messaging as well as sales enablement to drive revenue opportunities.
Specific Responsibilities as below:
•Analyze target segments to understand customer/market challenges and build buyer personas at the enterprise level
•Well versed in Promotions, campaigns, and postings (in all format and tailored to platforms) execution; leads gen on all channels and social media platforms
•Manage Marketing Team and oversee SEO/SEM strategy and execution; tradeshow and events selection and organization; influencer, affiliate and partner strategy and execution; budget and ROI tracking; global branding and marketing team coordination
•Liaise with Sales, Business Operations, and Product teams to execute on positioning, messaging, and go-to-market strategies for our products and strategic partnerships
•Manage high-quality product & solution content for market positioning, sales enablement, events, campaign development, and PingPong Website
•Lead competitive analyses, competitor pricing, and messaging to differentiate our solutions
•Capability to translate company's brand message into integrated marketing strategies that meet brand goals (build brand awareness, shift brand perception, and drive long-term brand health) and drive growth
•Identify marketing funnel improvement areas and develop process/engagement solutions with the marketing and sales team.

Job Requirements

Skills and qualifications
•Bachelor’s degree in Marketing or Communications/Business
•5-7 years of professional marketing experience in B2B technology including Fintech
•Strong experience and proven success in messaging and positioning of product value and differentiation, creative development, and campaign execution to enterprise audiences
•Expertise in content writing and simplifying complex concepts into easily understood and value-driven messaging
•Project management skills and ability to manage multiple competing priorities in a dynamic and global environment
•Experience analyzing and optimizing campaigns using qualitative and quantitative metrics and insights. Experience with brand measurement tools is a plus

If interested, please reply and send resume to [Click Here to Email Your Resumé]

Social Media Channels, Tradeshows, Targets

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-CA-San Francisco
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-CA-San Francisco
Recruiter
Icon-social-facebookIcon-social-linkedinIcon-social-twitter
Snapshot
The Creative Group
Company:
US-CA-San Francisco
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 00410-0011244265

Classification: Director of Marketing

Compensation: DOE

About the position: Marketing Manager
Company is looking for a Marketing Manager who would be responsible for collaborating with product, sales, and client management to drive product marketing activities from initial value proposition to storytelling and campaign execution. You’ll lead strategy and implementation of go-to-market plans, product positioning and messaging as well as sales enablement to drive revenue opportunities.
Specific Responsibilities as below:
•Analyze target segments to understand customer/market challenges and build buyer personas at the enterprise level
•Well versed in Promotions, campaigns, and postings (in all format and tailored to platforms) execution; leads gen on all channels and social media platforms
•Manage Marketing Team and oversee SEO/SEM strategy and execution; tradeshow and events selection and organization; influencer, affiliate and partner strategy and execution; budget and ROI tracking; global branding and marketing team coordination
•Liaise with Sales, Business Operations, and Product teams to execute on positioning, messaging, and go-to-market strategies for our products and strategic partnerships
•Manage high-quality product & solution content for market positioning, sales enablement, events, campaign development, and PingPong Website
•Lead competitive analyses, competitor pricing, and messaging to differentiate our solutions
•Capability to translate company's brand message into integrated marketing strategies that meet brand goals (build brand awareness, shift brand perception, and drive long-term brand health) and drive growth
•Identify marketing funnel improvement areas and develop process/engagement solutions with the marketing and sales team.

Job Requirements

Skills and qualifications
•Bachelor’s degree in Marketing or Communications/Business
•5-7 years of professional marketing experience in B2B technology including Fintech
•Strong experience and proven success in messaging and positioning of product value and differentiation, creative development, and campaign execution to enterprise audiences
•Expertise in content writing and simplifying complex concepts into easily understood and value-driven messaging
•Project management skills and ability to manage multiple competing priorities in a dynamic and global environment
•Experience analyzing and optimizing campaigns using qualitative and quantitative metrics and insights. Experience with brand measurement tools is a plus

If interested, please reply and send resume to [Click Here to Email Your Resumé]

Social Media Channels, Tradeshows, Targets

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

M4m7467079pz82m513h
HeadHunter Advice

For your privacy and protection, when applying to a job online: Never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction.Learn More

By applying to a job using headhunter.com you are agreeing to comply with and be subject to the workinretail.com Terms and Conditions for use of our website. To use our website, you must agree with theTerms & Conditionsand both meet and comply with their provisions.
Director of Marketing Apply now