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Director of Marketing Strategy and Analytics

Job Description

Ref ID: 00720-0010826922

Classification: Mktg/Comm Manager

Compensation: $100,000.00 to $110,000.00 per year

My client is looking for a Director of Marketing Strategy and Analytics to join their team! You will work collaboratively with media planner and account team leaders to provide in-depth information from external sources and client insights. This opportunity will perform in-depth analytics of campaign, and client result data, extensive industry experience and information to make impactful strategic insights for future and existing clients. ? Performs research and analysis of news, issues and trends. Research and disseminate industry information and trends on media, markets, and related metrics. ? Conducts client-specific analyses across all media channels. This could include building statistical models of how media affects key business outcomes, analysis of programs, creatives, offer types and other testing ? Lead role in building analytics capability, analytics best practices, and collaboration among departments. Work with programmer to develop new reporting and/or explore new reporting tools that escalate my clients' ability to provide internal and external clients with learnings, insights and recommendations quickly and accurately. ? Develops strategic recommendations that reflect both the knowledge of clients? business and objectives, as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with President/CEO and account team members ? Manages evaluation, analysis and implementation of research and statistical techniques to develop marketing insights and improve direct marketing plans and campaigns across all channels. ? Collaborates with planning team in measuring the success of media campaigns, comparing performance to the client?s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement ? Collaborates with the media team to arrive at recommendations supported by data, reporting, and analytics ? Working knowledge of developing direct marketing campaign plans, including building detailed P L's and response intake patterns as needed to aid planners in their efforts ? Development, benchmarking and tracking success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams ? Manages ad hoc requests and prioritize projects according to business needs, including developing business requirements for reports based on client needs and specifications ? Presents insights and recommendations to clients. Recommend strategies and tactics that will result in continuous program improvement and growth.

Job Requirements

? Bachelor of Administration/Bachelor of Science (is preferred). 5+ years of relevant agency/client work experience, preferably in direct marketing ? Strong written and verbal communication skills ? Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations ? Strong visual capabilities for data analysis and presentation in Microsoft Excel and PowerPoint ? Ability to prioritize requests, establish workflow procedures, multi-task, meet tight deadlines and deliver on assigned objectives ? Ability to build out reporting dashboards and provide insights and recommendations ? Friendly, high-energy, team-focused and can-do attitude a must ? Strong problem-solving skills and ability to exercise sound judgment in decision-making

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-CT-Stamford
Employment Type Full-Time
Pay Type Year
Pay Rate $100,000.00 - $110,000.00 /Year
Store Type Consultant, Design, Marketing
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Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-CT-Stamford
Recruiter
203-324-9690
203-964-1663
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Snapshot
The Creative Group
Company:
US-CT-Stamford
Location:
Full-Time
Employment Type:
Year
Pay Type:
$100,000.00 - $110,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 00720-0010826922

Classification: Mktg/Comm Manager

Compensation: $100,000.00 to $110,000.00 per year

My client is looking for a Director of Marketing Strategy and Analytics to join their team! You will work collaboratively with media planner and account team leaders to provide in-depth information from external sources and client insights. This opportunity will perform in-depth analytics of campaign, and client result data, extensive industry experience and information to make impactful strategic insights for future and existing clients. ? Performs research and analysis of news, issues and trends. Research and disseminate industry information and trends on media, markets, and related metrics. ? Conducts client-specific analyses across all media channels. This could include building statistical models of how media affects key business outcomes, analysis of programs, creatives, offer types and other testing ? Lead role in building analytics capability, analytics best practices, and collaboration among departments. Work with programmer to develop new reporting and/or explore new reporting tools that escalate my clients' ability to provide internal and external clients with learnings, insights and recommendations quickly and accurately. ? Develops strategic recommendations that reflect both the knowledge of clients? business and objectives, as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with President/CEO and account team members ? Manages evaluation, analysis and implementation of research and statistical techniques to develop marketing insights and improve direct marketing plans and campaigns across all channels. ? Collaborates with planning team in measuring the success of media campaigns, comparing performance to the client?s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement ? Collaborates with the media team to arrive at recommendations supported by data, reporting, and analytics ? Working knowledge of developing direct marketing campaign plans, including building detailed P L's and response intake patterns as needed to aid planners in their efforts ? Development, benchmarking and tracking success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams ? Manages ad hoc requests and prioritize projects according to business needs, including developing business requirements for reports based on client needs and specifications ? Presents insights and recommendations to clients. Recommend strategies and tactics that will result in continuous program improvement and growth.

Job Requirements

? Bachelor of Administration/Bachelor of Science (is preferred). 5+ years of relevant agency/client work experience, preferably in direct marketing ? Strong written and verbal communication skills ? Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations ? Strong visual capabilities for data analysis and presentation in Microsoft Excel and PowerPoint ? Ability to prioritize requests, establish workflow procedures, multi-task, meet tight deadlines and deliver on assigned objectives ? Ability to build out reporting dashboards and provide insights and recommendations ? Friendly, high-energy, team-focused and can-do attitude a must ? Strong problem-solving skills and ability to exercise sound judgment in decision-making

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Director of Marketing Strategy and Analytics Apply now