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Director of Influencer Strategy and Public Relations

Job Description

Ref ID: 00320-0010867564

Classification: Public Relations - Account Svc

Compensation: DOE

The Creative Group is hiring a Director of Public Relations and Influencer Strategy. As the Director of Public Relations Influencer Strategy, you will resourcefully drive global brand awareness through communications strategies including online and offline media relations, celebrity clientele and influencer programs. Through your in-depth experience and knowledge using topics of public interest, you will increase our exposure to existing and new audiences and media. Your aim is to persuade the public, celebrities, employees, and other stakeholders to maintain a prestige point of view about the company and its products. Essential Functions and Responsibilities: Overview: ? Responsible for developing and executing media relations strategy, including developing story ideas, pitching reporters, preparing and staffing executives for interviews, analyzing press trends and opportunities ? Continue to grow the strong celebrity clientele presence at the Clinic. Develop and maintain relationships with VIP clients. ? Establish and maintain strong working relationships with broadcast, print and online editors and journalists with a focus on core beauty and entertainment media. ? Work with the media every day to pitch stories, monitor trends and create reports ? Develop press launch strategies for all new products, including launch events and media outreach in order to secure prominent press in relevant media. ? Secure brand product features and placements in media. ? Manage PR and Influencer budget. Influencers Brand Partnerships ? Identify strategic partnerships with like-minded influencers (core and influencer networks) ? Negotiate and prepare influencer agreements for content production and activations ? Manage and develop contracted influencers as well as deploy campaigns leveraging macro and micro influencer platforms ? Report on influencer activities including earned media value content creation, influencer reach, and engagement ? Identify co-brand partnerships to expand brand awareness on all platforms Skills, Experience and Education Required ? 10 years of related beauty PR experience including 2-4 years of hands-on digital experience driving brand awareness and customer acquisition with campaigns across social media and influencer networks. ? Must have a solid network of media relations, including editors from East and West coast ? Excellent interpersonal written and verbal communication skills. ? Demonstrated experience developing omnichannel campaign strategy across social platforms, search, content marketing platforms, public relations, and events. ? Must have a demonstrated excellence in writing and coordination of multi-pronged communication strategies. ? Precise attention to detail, strategic thinking, organizational and conceptual development skills and ability to follow through and complete multiple tasks and goals. ? Excellent media relations and event execution skills, budget management, idea generation and image building a necessity. ? A strong interest and understanding of the beauty/fashion/lifestyle arena.

Job Requirements

Public Relations - Account Service, Media Contacts/Relations, Press - Media Kits, Social Media To apply, please email your resume to [Click Here to Email Your Resumé]. Only qualified applicants will be contacted. Candidates must be able to interview and work onsite in the Greater Los Angeles area. Lisa(dot)Berube(at)CreativeGroup(dot)com

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-CA-Beverly Hills
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-CA-Beverly Hills
Recruiter
310-209-6840
310-209-6850
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Snapshot
The Creative Group
Company:
US-CA-Beverly Hills
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 00320-0010867564

Classification: Public Relations - Account Svc

Compensation: DOE

The Creative Group is hiring a Director of Public Relations and Influencer Strategy. As the Director of Public Relations Influencer Strategy, you will resourcefully drive global brand awareness through communications strategies including online and offline media relations, celebrity clientele and influencer programs. Through your in-depth experience and knowledge using topics of public interest, you will increase our exposure to existing and new audiences and media. Your aim is to persuade the public, celebrities, employees, and other stakeholders to maintain a prestige point of view about the company and its products. Essential Functions and Responsibilities: Overview: ? Responsible for developing and executing media relations strategy, including developing story ideas, pitching reporters, preparing and staffing executives for interviews, analyzing press trends and opportunities ? Continue to grow the strong celebrity clientele presence at the Clinic. Develop and maintain relationships with VIP clients. ? Establish and maintain strong working relationships with broadcast, print and online editors and journalists with a focus on core beauty and entertainment media. ? Work with the media every day to pitch stories, monitor trends and create reports ? Develop press launch strategies for all new products, including launch events and media outreach in order to secure prominent press in relevant media. ? Secure brand product features and placements in media. ? Manage PR and Influencer budget. Influencers Brand Partnerships ? Identify strategic partnerships with like-minded influencers (core and influencer networks) ? Negotiate and prepare influencer agreements for content production and activations ? Manage and develop contracted influencers as well as deploy campaigns leveraging macro and micro influencer platforms ? Report on influencer activities including earned media value content creation, influencer reach, and engagement ? Identify co-brand partnerships to expand brand awareness on all platforms Skills, Experience and Education Required ? 10 years of related beauty PR experience including 2-4 years of hands-on digital experience driving brand awareness and customer acquisition with campaigns across social media and influencer networks. ? Must have a solid network of media relations, including editors from East and West coast ? Excellent interpersonal written and verbal communication skills. ? Demonstrated experience developing omnichannel campaign strategy across social platforms, search, content marketing platforms, public relations, and events. ? Must have a demonstrated excellence in writing and coordination of multi-pronged communication strategies. ? Precise attention to detail, strategic thinking, organizational and conceptual development skills and ability to follow through and complete multiple tasks and goals. ? Excellent media relations and event execution skills, budget management, idea generation and image building a necessity. ? A strong interest and understanding of the beauty/fashion/lifestyle arena.

Job Requirements

Public Relations - Account Service, Media Contacts/Relations, Press - Media Kits, Social Media To apply, please email your resume to [Click Here to Email Your Resumé]. Only qualified applicants will be contacted. Candidates must be able to interview and work onsite in the Greater Los Angeles area. Lisa(dot)Berube(at)CreativeGroup(dot)com

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Director of Influencer Strategy and Public Relations Apply now