Ref ID: 02760-0011059678
Classification: IS/IT Director
Our client is looking for a Director of CRM to join their team. This position will be responsible for supporting the development of multichannel contact strategies and programs based on consumer behaviors to drive revenue via actionable customer insights. The ideal candidate will be able to oversee the management of the consumer insights and analytics leading the development and socialization of database marketing analytics, such as customer profiling, segmentation, statistical modeling, and other techniques to improve customer insights, retention and loyalty. Develop and build strategy and programs rooted in the member lifecycle across a variety of organizational business strategies and goals. Establish KPIs, manage performance and reporting, and regularly communicate results to leadership. Collaborate with marketing partners in support of program budgets and revenue targets based on consumer segments and ROI. Identification of opportunities to enhance revenue growth through new customer campaigns and improved marketing efficiencies and work cross-functionally with Marketing, PR, Customer Experience, Digital, Analytics, Finance and all product owners to support various business needs.