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Director of Brand and Creative

Job Description

Ref ID: 01300-0011175401

Classification: Brand Manager

Compensation: $130000.00 to $150000.00 yearly

• Details
The Director, Brand & Creative is responsible for executing the company’s enterprise-wide brand management strategy and leading the supporting in-house creative services team. The role will play a key role in providing brand and creative solutions across the enterprise to increase brand equity and elevate our creative product to help fuel the company’s growth.
The Director—a strong brand and creative leader and strategic forward-thinker—is responsible for overseeing brand management and performance measurement and ensuring the quality of all creative products presented and delivered to our in-house partners. Works closely and collaboratively with our business brand and corporate marketing and sales teams, and other key areas of the company, to deliver strategically driven and thoughtful execution that ensures alignment on brand standards and creative direction.
Key Responsibilities
• Specific areas of responsibility include brand management, creative strategy and development, graphic design, digital design, and videography, from concept through production.
• Own, monitor, and manage all brand assets both external and internal, including brand strategy, brand experience, brand portfolio, brand standards, messaging, visual identity, and business alignment.
• Provide clarity and understanding of the value and power of the brand at the executive level. Improve organizational understanding of the brand’s impact on market value and growth. Guide discussions across organization on brand strategy, architecture and integration.
• Collaborate with business brand marketing, communications, sales and product teams to develop, implement and manage brand strategies in support of business objectives.
• Work cross-functionally to ensure brand guidelines are followed across all departments, locations and businesses; ensure brand standards are met with all Kemper assets including collateral, signage, promotional items, communications, campaigns, events, etc.
• Understands marketing, digital, and media industry trends/developments and uses this knowledge to present business building ideas for our partners.
• Manage the Kemper Shop including vendor selection and management, merchandise selection, quarterly performance reviews, inventory analysis, etc.
• Define our “internal agency” expectations for quality, consistency, and timeliness of deliverables.
• Solidify visual standards, design expectations, and brand consistency when working with designers, freelancers, and agencies.
Lead and mentor the in-house creative team; manage agency partners and freelancers.

Job Requirements

Requirements
• Minimum of 10 years’ experience in brand management, design, advertising or in-house agency.
• 5+ years’ experience leading and mentoring teams.
• BS or BA in design, marketing, communications, creative production, advertising or other relevant degree required.
• Strong creative leader with ability to bring abstract thoughts/ideas to fruition while maintaining a perspective on the intention of the creative work.
• Ability to deliver high quality work in a high-volume, multiple-project environment.
• Exceptional knowledge of brand strategy and management, concepts and practices.
• Omni-channel experience including print, digital, content/video.
• Project management and organizational skills, and ability to handle multiple projects at once.
• Strong visual/design sensibility; able to storyboard and visualize possible future design states and articulate concepts for internal business audiences.
• Effective leadership, interpersonal and team collaboration skills; must build good working relationships with marketing leaders in business brands.
• Prior experience managing a budget and allocating work effectively to freelance or outside agencies as workload and budget allows.
• Some travel required (15%.).

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-IL-Chicago
Employment Type Full-Time
Pay Type Year
Pay Rate $130,000.00 - $150,000.00 /Year
Store Type Consultant, Design, Marketing
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Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-IL-Chicago
Recruiter
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Snapshot
The Creative Group
Company:
US-IL-Chicago
Location:
Full-Time
Employment Type:
Year
Pay Type:
$130,000.00 - $150,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 01300-0011175401

Classification: Brand Manager

Compensation: $130000.00 to $150000.00 yearly

• Details
The Director, Brand & Creative is responsible for executing the company’s enterprise-wide brand management strategy and leading the supporting in-house creative services team. The role will play a key role in providing brand and creative solutions across the enterprise to increase brand equity and elevate our creative product to help fuel the company’s growth.
The Director—a strong brand and creative leader and strategic forward-thinker—is responsible for overseeing brand management and performance measurement and ensuring the quality of all creative products presented and delivered to our in-house partners. Works closely and collaboratively with our business brand and corporate marketing and sales teams, and other key areas of the company, to deliver strategically driven and thoughtful execution that ensures alignment on brand standards and creative direction.
Key Responsibilities
• Specific areas of responsibility include brand management, creative strategy and development, graphic design, digital design, and videography, from concept through production.
• Own, monitor, and manage all brand assets both external and internal, including brand strategy, brand experience, brand portfolio, brand standards, messaging, visual identity, and business alignment.
• Provide clarity and understanding of the value and power of the brand at the executive level. Improve organizational understanding of the brand’s impact on market value and growth. Guide discussions across organization on brand strategy, architecture and integration.
• Collaborate with business brand marketing, communications, sales and product teams to develop, implement and manage brand strategies in support of business objectives.
• Work cross-functionally to ensure brand guidelines are followed across all departments, locations and businesses; ensure brand standards are met with all Kemper assets including collateral, signage, promotional items, communications, campaigns, events, etc.
• Understands marketing, digital, and media industry trends/developments and uses this knowledge to present business building ideas for our partners.
• Manage the Kemper Shop including vendor selection and management, merchandise selection, quarterly performance reviews, inventory analysis, etc.
• Define our “internal agency” expectations for quality, consistency, and timeliness of deliverables.
• Solidify visual standards, design expectations, and brand consistency when working with designers, freelancers, and agencies.
Lead and mentor the in-house creative team; manage agency partners and freelancers.

Job Requirements

Requirements
• Minimum of 10 years’ experience in brand management, design, advertising or in-house agency.
• 5+ years’ experience leading and mentoring teams.
• BS or BA in design, marketing, communications, creative production, advertising or other relevant degree required.
• Strong creative leader with ability to bring abstract thoughts/ideas to fruition while maintaining a perspective on the intention of the creative work.
• Ability to deliver high quality work in a high-volume, multiple-project environment.
• Exceptional knowledge of brand strategy and management, concepts and practices.
• Omni-channel experience including print, digital, content/video.
• Project management and organizational skills, and ability to handle multiple projects at once.
• Strong visual/design sensibility; able to storyboard and visualize possible future design states and articulate concepts for internal business audiences.
• Effective leadership, interpersonal and team collaboration skills; must build good working relationships with marketing leaders in business brands.
• Prior experience managing a budget and allocating work effectively to freelance or outside agencies as workload and budget allows.
• Some travel required (15%.).

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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Director of Brand and Creative Apply now