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Direct Mail Marketing Manager

Job Description

Ref ID: 00320-0010722949

Classification: Mktg/Comm Project Manager

Compensation: $80,000.00 to $90,000.00 per year

TCG is looking for a Marketing Manager, with a focus on Direct Mail Marketing. DIRECT MAIL experience is MUST! The Marketing Manager role is responsible for leading the development and creation of integrated direct marketing campaign strategies that support partner marketing, acquisition, and customer marketing. The Marketing Manager role will directly interface with functional leadership to define and implement strategies that will be applied to business to business marketing activities. Strong collaboration will be required with Sales leadership to understand opportunities and leverage internal and external resources to drive lead generation. Develops strategical plans, manages and executes marketing, promotion and data management initiatives through the direct oversight of offline marketing channels including direct mail, email, and non-traditional media to drive profitable lead generation. RESPONSIBILITIES: ? Develop channel marketing plans - leveraging business intelligence, prospect and customer segmentation strategies to drive relevant messaging and product targeting ? Manage the timely development and deployment of creative assets to support email, direct mail, print, landing pages and sales collateral, working with internal creative services team and outside agencies ? Solve problems both strategically and creatively coupled with a passion and a willingness to be hands-on to ensure goals are being hit ? Manage end-to-end operational elements of campaign execution ? Drive ROI performance via offline and online channel optimization ? Measure performance and identify levers for improvement ? design and analyze relevant reports, design A/B testing, and evaluate performance across various marketing channels to identify opportunities to optimize ROI ? Execute projects within required timelines and budget ? Recommend and establish procedures, workflows, and project plans to improve efficiency of marketing campaign development, launch and back-end tracking ? Act as main point person for managing campaign budget, invoicing, and accruals ? Champion the sales team though enthusiastic collaboration and support REQUIREMENTS: ? BA/BS required. MBA in Marketing/Finance or analytical field desirable. Agency experience a plus ? Minimum of 4 years of experience in direct marketing campaign management with demonstrated success in managing successful, high performing marketing programs for B2B and B2C centric brands ? Previous experience with database segmentation strategy development ? Business Analysis experience with strong aptitude for analytics ? Direct experience developing advertising/promotional and direct marketing programs and materials ? Direct experience managing and designing integrated campaign strategies ? Strong knowledge of best practices for direct mail and email creative, database segmentation and testing methodologies ? Strong Project management, communication, organizational and analytical skills ? Ability to work independently in a high pressure fast paced environment ? Competent in direct marketing best practices including contact strategies, designing A/B testing, email delivery and deliverability issues, customer segmentation, and analytics/performance management ? In-depth understanding of database marketing and ability to use data to build marketing plans ? Experience in leading the development, testing, and implementation of automated and event-triggered email programs Please email resumes to [Click Here to Email Your Resumé]

Job Requirements

Direct Mail, Data Mining, Database Creations, Database Management Please email resumes to [Click Here to Email Your Resumé]

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-CA-Malibu
Employment Type Full-Time
Pay Type Year
Pay Rate $80,000.00 - $90,000.00 /Year
Store Type Consultant, Design, Marketing
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-CA-Malibu
Recruiter
310-209-6840
310-209-6850
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Snapshot
The Creative Group
Company:
US-CA-Malibu
Location:
Full-Time
Employment Type:
Year
Pay Type:
$80,000.00 - $90,000.00 /Year
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 00320-0010722949

Classification: Mktg/Comm Project Manager

Compensation: $80,000.00 to $90,000.00 per year

TCG is looking for a Marketing Manager, with a focus on Direct Mail Marketing. DIRECT MAIL experience is MUST! The Marketing Manager role is responsible for leading the development and creation of integrated direct marketing campaign strategies that support partner marketing, acquisition, and customer marketing. The Marketing Manager role will directly interface with functional leadership to define and implement strategies that will be applied to business to business marketing activities. Strong collaboration will be required with Sales leadership to understand opportunities and leverage internal and external resources to drive lead generation. Develops strategical plans, manages and executes marketing, promotion and data management initiatives through the direct oversight of offline marketing channels including direct mail, email, and non-traditional media to drive profitable lead generation. RESPONSIBILITIES: ? Develop channel marketing plans - leveraging business intelligence, prospect and customer segmentation strategies to drive relevant messaging and product targeting ? Manage the timely development and deployment of creative assets to support email, direct mail, print, landing pages and sales collateral, working with internal creative services team and outside agencies ? Solve problems both strategically and creatively coupled with a passion and a willingness to be hands-on to ensure goals are being hit ? Manage end-to-end operational elements of campaign execution ? Drive ROI performance via offline and online channel optimization ? Measure performance and identify levers for improvement ? design and analyze relevant reports, design A/B testing, and evaluate performance across various marketing channels to identify opportunities to optimize ROI ? Execute projects within required timelines and budget ? Recommend and establish procedures, workflows, and project plans to improve efficiency of marketing campaign development, launch and back-end tracking ? Act as main point person for managing campaign budget, invoicing, and accruals ? Champion the sales team though enthusiastic collaboration and support REQUIREMENTS: ? BA/BS required. MBA in Marketing/Finance or analytical field desirable. Agency experience a plus ? Minimum of 4 years of experience in direct marketing campaign management with demonstrated success in managing successful, high performing marketing programs for B2B and B2C centric brands ? Previous experience with database segmentation strategy development ? Business Analysis experience with strong aptitude for analytics ? Direct experience developing advertising/promotional and direct marketing programs and materials ? Direct experience managing and designing integrated campaign strategies ? Strong knowledge of best practices for direct mail and email creative, database segmentation and testing methodologies ? Strong Project management, communication, organizational and analytical skills ? Ability to work independently in a high pressure fast paced environment ? Competent in direct marketing best practices including contact strategies, designing A/B testing, email delivery and deliverability issues, customer segmentation, and analytics/performance management ? In-depth understanding of database marketing and ability to use data to build marketing plans ? Experience in leading the development, testing, and implementation of automated and event-triggered email programs Please email resumes to [Click Here to Email Your Resumé]

Job Requirements

Direct Mail, Data Mining, Database Creations, Database Management Please email resumes to [Click Here to Email Your Resumé]

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Direct Mail Marketing Manager Apply now