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Digital Marketing Manager

Job Description

Ref ID: 03930-0010851827

Classification: Mktg/Comm Manager

Compensation: DOE

TCG is assisting a fantastic company in Nashville, TN with their search for a Senior Director of Marketing. The Senior Director will manage the Latin American publishing sector. Relocation is available for the right candidate. Please send resumes to [Click Here to Email Your Resumé]. Duties: Oversee and direct all tradition and digital marketing tactics across all channels, including catalogs, advertising, promotional emails, newsletters, blogs, social media, AMS and online advertising. Pursue marketing, design, and platform innovation that delivers business goals Direct design, development, and maintenance of the marketing aspects of website (s) including landing pages, lead collection, and banner ads. Build and maintain analytics dashboards and KPIs for the channel Create digital marketing assets (online ads, emails, websites, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing. Speak into digital marketing strategy for key resource products, fostering a collaborative environment with the product managers, editorial, and sales teams in the early stages of product launch planning. In consultation with product managers, develop and execute social/online/email retail marketing plans to reach target audiences. Implement ?best practices? for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns. Prioritize and evaluate feedback from the public, monitor industry conversations

Job Requirements

Work Experience/Knowledge Fluent in Spanish Knowledge of the Latin American publishing market 4-5 years? of related experience Working knowledge of direct response marketing tactics Familiarity with CRM systems, emails/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions Education: Bachelor's in marketing, design, or related field

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-TN-Nashville
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-TN-Nashville
Recruiter
615-514-5640
615-734-0780
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Snapshot
The Creative Group
Company:
US-TN-Nashville
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 03930-0010851827

Classification: Mktg/Comm Manager

Compensation: DOE

TCG is assisting a fantastic company in Nashville, TN with their search for a Senior Director of Marketing. The Senior Director will manage the Latin American publishing sector. Relocation is available for the right candidate. Please send resumes to [Click Here to Email Your Resumé]. Duties: Oversee and direct all tradition and digital marketing tactics across all channels, including catalogs, advertising, promotional emails, newsletters, blogs, social media, AMS and online advertising. Pursue marketing, design, and platform innovation that delivers business goals Direct design, development, and maintenance of the marketing aspects of website (s) including landing pages, lead collection, and banner ads. Build and maintain analytics dashboards and KPIs for the channel Create digital marketing assets (online ads, emails, websites, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing. Speak into digital marketing strategy for key resource products, fostering a collaborative environment with the product managers, editorial, and sales teams in the early stages of product launch planning. In consultation with product managers, develop and execute social/online/email retail marketing plans to reach target audiences. Implement ?best practices? for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns. Prioritize and evaluate feedback from the public, monitor industry conversations

Job Requirements

Work Experience/Knowledge Fluent in Spanish Knowledge of the Latin American publishing market 4-5 years? of related experience Working knowledge of direct response marketing tactics Familiarity with CRM systems, emails/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions Education: Bachelor's in marketing, design, or related field

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Digital Marketing Manager Apply now