TCG is assisting a fantastic company in Nashville, TN with their search for a Senior Director of Marketing. The Senior Director will manage the Latin American publishing sector. Relocation is available for the right candidate. Please send resumes to [Click Here to Email Your Resumé]
. Duties: Oversee and direct all tradition and digital marketing tactics across all channels, including catalogs, advertising, promotional emails, newsletters, blogs, social media, AMS and online advertising. Pursue marketing, design, and platform innovation that delivers business goals Direct design, development, and maintenance of the marketing aspects of website (s) including landing pages, lead collection, and banner ads. Build and maintain analytics dashboards and KPIs for the channel Create digital marketing assets (online ads, emails, websites, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing. Speak into digital marketing strategy for key resource products, fostering a collaborative environment with the product managers, editorial, and sales teams in the early stages of product launch planning. In consultation with product managers, develop and execute social/online/email retail marketing plans to reach target audiences. Implement ?best practices? for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns. Prioritize and evaluate feedback from the public, monitor industry conversations
Work Experience/Knowledge Fluent in Spanish Knowledge of the Latin American publishing market 4-5 years? of related experience Working knowledge of direct response marketing tactics Familiarity with CRM systems, emails/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions Education: Bachelor's in marketing, design, or related field
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Consultant, Design, Marketing