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Digital E-Commerce Marketing Manager

Job Description

Ref ID: 04130-0010978367

Classification: Mktg/Comm Manager

Compensation: DOE

The Digital E-Commerce Marketing Manager will be responsible for a variety of leadership, communication, process and data analysis duties to support the company's franchise system, while working collaboratively with our creative team and other departments. This role will support our marketing and business goals through data management, analysis and insight development, as well as other duties reflected below. Qualifications: ? 5+ years of marketing experience, specifically in the areas of: ? Data analysis and insights, especially for retail and/or e-commerce. Proven work experience in digital marketing, including Google Analytics, pay-per-click and social media advertising. ? Communication, training and execution of marketing initiatives, campaigns and programs to the franchise system. ? E-mail marketing and program administration. ? Loyalty program administration. ? Excellent verbal, written and presentation skills. ? Ability to communicate clearly and concisely, both verbal and written. ? Clear understanding of and ability to set up, gather, and analyze data and KPIs, as well as provide data insights, reports and recommendations. ? Detail-oriented and highly organized, with the ability to prioritize and multi-task in a fast-paced environment. ? Advanced skills in Microsoft Office, Google Analytics, Adwords and other digital marketing statistics. ? Extrovert who loves talking to people from all different backgrounds. High level of energy, integrity and confidentiality. ? Franchise experience a plus. Responsibilities: ? Responsible for all data point set-up for new projects and initiatives; data analysis, insights and reporting for websites and landing pages, marketing campaigns, initiatives and other department programs. ? Monitor and analyze marketing campaigns and formulate data-driven recommendations for optimizing campaigns. ? Play an integral role in analyzing and providing insights for monitoring customer behavior and improving company websites and landing pages. ? Management and administration of the company?s Loyalty Program and E-mail Marketing system and program(s). ? Management, negotiation, and trouble-shooting with all marketing department vendors and partners. ? Perform competitive analysis and reporting on an annual basis. ? Support Franchise Development advertising initiatives. ? Work collaboratively with other members of the Marketing and Franchise Development Teams. ? Create and present training for new product and initiative launches to the franchise system, and provide ongoing support. ? Provide marketing support and coaching on an as-needed basis to Franchise Relationship Managers and franchisees. Enter all notes and other required information into the Franchisor?s CRM system. Perform other administrative duties, as needed. ? Strong prioritization skills and the ability to perform multi-faceted projects in conjunction with daily activities. Self-motivating personality with a strong work ethic. ? Provide daily, weekly or other reports as required. Attend all required meetings. ? Special projects related to sales and marketing, as assigned.

Job Requirements

Google AdWords, Google Analytics, Google Tag Manager, GWT - Google Web Toolkit, Ad Copywriting, Email Copywriting, Public Relations - Copywriter, Promotional Copywriting, Vendor Relations - Sourcing

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-TX-Houston
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Consultant, Design, Marketing
Other Compensation: DOE
Apply

Company Overview

The Creative Group

The Creative Group, a division of staffing leader Robert Half specializes in matching creative, interactive and marketing talent with the best companies on a freelance and full-time basis. Why should you work with The Creative Group? First and foremost, we understand not only the desire to produce award-winning work and successful brand initiatives but also the challenges that freelance consultants face day to day and week to week. Learn More

Contact Information

US-TX-Houston
Recruiter
281-249-1275
281-589-8130
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Snapshot
The Creative Group
Company:
US-TX-Houston
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Consultant, Design, Marketing
Store Type:

Job Description

Ref ID: 04130-0010978367

Classification: Mktg/Comm Manager

Compensation: DOE

The Digital E-Commerce Marketing Manager will be responsible for a variety of leadership, communication, process and data analysis duties to support the company's franchise system, while working collaboratively with our creative team and other departments. This role will support our marketing and business goals through data management, analysis and insight development, as well as other duties reflected below. Qualifications: ? 5+ years of marketing experience, specifically in the areas of: ? Data analysis and insights, especially for retail and/or e-commerce. Proven work experience in digital marketing, including Google Analytics, pay-per-click and social media advertising. ? Communication, training and execution of marketing initiatives, campaigns and programs to the franchise system. ? E-mail marketing and program administration. ? Loyalty program administration. ? Excellent verbal, written and presentation skills. ? Ability to communicate clearly and concisely, both verbal and written. ? Clear understanding of and ability to set up, gather, and analyze data and KPIs, as well as provide data insights, reports and recommendations. ? Detail-oriented and highly organized, with the ability to prioritize and multi-task in a fast-paced environment. ? Advanced skills in Microsoft Office, Google Analytics, Adwords and other digital marketing statistics. ? Extrovert who loves talking to people from all different backgrounds. High level of energy, integrity and confidentiality. ? Franchise experience a plus. Responsibilities: ? Responsible for all data point set-up for new projects and initiatives; data analysis, insights and reporting for websites and landing pages, marketing campaigns, initiatives and other department programs. ? Monitor and analyze marketing campaigns and formulate data-driven recommendations for optimizing campaigns. ? Play an integral role in analyzing and providing insights for monitoring customer behavior and improving company websites and landing pages. ? Management and administration of the company?s Loyalty Program and E-mail Marketing system and program(s). ? Management, negotiation, and trouble-shooting with all marketing department vendors and partners. ? Perform competitive analysis and reporting on an annual basis. ? Support Franchise Development advertising initiatives. ? Work collaboratively with other members of the Marketing and Franchise Development Teams. ? Create and present training for new product and initiative launches to the franchise system, and provide ongoing support. ? Provide marketing support and coaching on an as-needed basis to Franchise Relationship Managers and franchisees. Enter all notes and other required information into the Franchisor?s CRM system. Perform other administrative duties, as needed. ? Strong prioritization skills and the ability to perform multi-faceted projects in conjunction with daily activities. Self-motivating personality with a strong work ethic. ? Provide daily, weekly or other reports as required. Attend all required meetings. ? Special projects related to sales and marketing, as assigned.

Job Requirements

Google AdWords, Google Analytics, Google Tag Manager, GWT - Google Web Toolkit, Ad Copywriting, Email Copywriting, Public Relations - Copywriter, Promotional Copywriting, Vendor Relations - Sourcing

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Digital E-Commerce Marketing Manager Apply now