Located in Atlanta
Top Required Skills:
1. 7+years of B2B marketing experience for a product or service/tech solution
2. 7+years of technical copywriting
3. experience with Event Marketing, Public Relations and Social Media highly preferred but can overlook if STROMG technical copy skills
* Content Creation and Promotion (65%)
o Develop marketing communication strategy, structure, creation, and distribution.
o Develop brand awareness strategy with an emphasis on differentiating this company from industry competition.
o Create promotional content including website copy, PDF collateral, white papers, blogs, PowerPoint presentations, infographics, case studies, press releases, webinar content, etc.
o Research industry trends and competitive landscape in key industry verticals.
o Assist Product Marketing Manager to create and distribute technical documents for both internal and external audiences.
o Assist in product launch strategy and execution.
o Analyze and report on content marketing performance KPIs
o Act as main vendor point-of-contact for production of company collateral and branded materials/merchandise.
o Capitalize on prospect and customer engagement opportunities with applicable content as needed.
* Public Relations Management (10%)
o Develop and execute comprehensive PR strategy.
o Increase visibility within industry trade publications and blogs through editorial content and paid advertisement.
* Event Management (15%)
o Coordinate and attend company hosted events and major industry trade shows.
* Social Media Management (10%)
o Work with Digital Marketing Manager to optimize social media presence and online reputation through engaging posts and systematic monitoring.
o Maintain an active social presence while sustaining a consistent point-of-view and branded-voice.
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888 472-3411 or email accommodation@teksystems .com for other accommodation options.