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Brand Strategy Senior Manager - Consumer Electronics/Smart Home

Job Description



General Description
Brand Strategy Senior Manager CE/Smart Home
Location - 837 Washington Street, New York, NY

Reporting to the Director of CE/HA/Smart Home Marketing of Samsung North America, the individual will play a crucial role to build sustainable strategy of Samsung brand/brands in the given category. He/She will also propose a clear brand architecture which is relevant to that industry. He/She should be able to understand, analyze Samsung brand/brands and the situation it is facing and build winning brand/marketing strategy for either Consumer Electronics/Smart Home, Home Appliances.

He/She should ensure full visibility and understanding of the businesss most pressing needs and competitors landscape and at the same time the vision form HQ in order to build a relevant and sustainable strategy for the North America. Furthermore, the individual should also work on the milestones of Samsung Home which will eventually cover TV, Audio, Home Appliances, Smart Home. He/She should identify new opportunities by creating this new territory and propose a clear road map to build it all in creating additional values for the brand.

He/She should propose short-term and long-term action plan based on his recommendation in working closely with all key components of each integrated campaign/ across the Integrated Marketing teams which include: media, experiential, PR, digital marketing, insights, Retail marketing etc . He/She needs to establish effective working relationships with not only marketing functional leads but also with demand generation, product marketing, channel marketing teams, Business team as well as PIT. The individual will play a crucial role to advise SVP of SE/HA/Smart Home Marketing and also act as a deputy marketing executive in her absence for the category.

Key Responsibilities

1.Build strategic plan for Samsung HA OR CE/Smart Home
2.Liaise and lead Corporate Marketing [837] and Demand Generation/ Business team towards the common goals
3.Work closely with PIT to influence future developments with American consumer insights
4.Collaborate with CE/HA GBM Marketing to establish tailor-made marketing mix for N/A on major launches
5.Serve as right hand person and strategy lead for Head of HA/CE/SH Marketing




Necessary Skills / Attributes
Experience/Academic Requirements:
Bachelors degree
MBA preferred, but not required
10+ years of experience in brand product marketing or strategy planning in communication agency
If possible, 2-3 years of experience in consumer electronics or technologies but not required

Other Required Attributes:
Solid knowledge in consumer marketing/communication
Curious about new technologies/emerging trends and open to learn
Strong analytic and synthetic capability
Passion for brand building
Multi-task
Effective communication and presentation
Excellent relation building skills and negotiation skills
Strong sense of urgency and ability to work in a fast paced and dynamic environment
Must be able to navigate in matrix-type organizations with multiple reporting
Strong project management skills, with ability to efficiently scope and execute concrete strategic initiatives, and lead multi-functional teams with diverse interests toward share objectives
Proven ability to lead, build consensus, and work effectively across departments and divisions
Self-motivated, proactive and reactive, ability to prioritize projects and adjust as needed
Highly organized/detail-oriented with ability to manage multiple priorities
Positive attitude and relentless drive to succeed





Company Information
SAMSUNG ELECTRONICS AMERICA

BIG THINGS HAPPEN HERE. The amazing products for which Samsung is known world-wide are the results of the amazing people who work here. Their talent, creativity, dedication, and commitment to innovation are what make us who we are. To continue to be a world leader in technology, we focus on attracting the best talent available and offer a corporate culture in which every individual can challenge themselves to discover how good they are, and how great they can become.

Headquartered in Ridgefield Park, NJ, and with offices in Richardson, TX and Palo Alto, CA, Samsung Electronics America, Inc. (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology. We market a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Our company is currently ranked #7 in Interbrands '100 Best Global Brands,' and named #3 on the Boston Consulting Group list as one of the world's most innovative companies in 2014.

At Samsung we work hard every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Imagine working for a global company that is a world leader in innovation, in an environment where exciting things happen every day. Imagine working with an amazing group of visionaries/ individuals who make products that bring joy to millions of people across the globe every single day. Imagine where you want to be, and who you want to be. At Samsung...the possibilities are limitless. Apply today and find out why LinkedIn ranked us as one of North Americas Most InDemand Employers in 2014.

To this end, we follow various protocols during the recruitment process, including but not limited to, avoiding the inadvertent disclosure of confidential information of the applicants former employer.

Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Job Requirements

 

Job Snapshot

Location US-NY-New York
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Other
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Company Overview

Samsung Electronics America, Inc.

Samsung is a market leader in Consumer Electronics and Cell Phones. For more than 70 years, Samsung has been at the forefront of innovation. Our discoveries, inventions and breakthrough products have helped shape the history of the digital revolution. Learn More

Contact Information

US-NY-New York
Snapshot
Samsung Electronics America, Inc.
Company:
US-NY-New York
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Other
Store Type:

Job Description



General Description
Brand Strategy Senior Manager CE/Smart Home
Location - 837 Washington Street, New York, NY

Reporting to the Director of CE/HA/Smart Home Marketing of Samsung North America, the individual will play a crucial role to build sustainable strategy of Samsung brand/brands in the given category. He/She will also propose a clear brand architecture which is relevant to that industry. He/She should be able to understand, analyze Samsung brand/brands and the situation it is facing and build winning brand/marketing strategy for either Consumer Electronics/Smart Home, Home Appliances.

He/She should ensure full visibility and understanding of the businesss most pressing needs and competitors landscape and at the same time the vision form HQ in order to build a relevant and sustainable strategy for the North America. Furthermore, the individual should also work on the milestones of Samsung Home which will eventually cover TV, Audio, Home Appliances, Smart Home. He/She should identify new opportunities by creating this new territory and propose a clear road map to build it all in creating additional values for the brand.

He/She should propose short-term and long-term action plan based on his recommendation in working closely with all key components of each integrated campaign/ across the Integrated Marketing teams which include: media, experiential, PR, digital marketing, insights, Retail marketing etc . He/She needs to establish effective working relationships with not only marketing functional leads but also with demand generation, product marketing, channel marketing teams, Business team as well as PIT. The individual will play a crucial role to advise SVP of SE/HA/Smart Home Marketing and also act as a deputy marketing executive in her absence for the category.

Key Responsibilities

1.Build strategic plan for Samsung HA OR CE/Smart Home
2.Liaise and lead Corporate Marketing [837] and Demand Generation/ Business team towards the common goals
3.Work closely with PIT to influence future developments with American consumer insights
4.Collaborate with CE/HA GBM Marketing to establish tailor-made marketing mix for N/A on major launches
5.Serve as right hand person and strategy lead for Head of HA/CE/SH Marketing




Necessary Skills / Attributes
Experience/Academic Requirements:
Bachelors degree
MBA preferred, but not required
10+ years of experience in brand product marketing or strategy planning in communication agency
If possible, 2-3 years of experience in consumer electronics or technologies but not required

Other Required Attributes:
Solid knowledge in consumer marketing/communication
Curious about new technologies/emerging trends and open to learn
Strong analytic and synthetic capability
Passion for brand building
Multi-task
Effective communication and presentation
Excellent relation building skills and negotiation skills
Strong sense of urgency and ability to work in a fast paced and dynamic environment
Must be able to navigate in matrix-type organizations with multiple reporting
Strong project management skills, with ability to efficiently scope and execute concrete strategic initiatives, and lead multi-functional teams with diverse interests toward share objectives
Proven ability to lead, build consensus, and work effectively across departments and divisions
Self-motivated, proactive and reactive, ability to prioritize projects and adjust as needed
Highly organized/detail-oriented with ability to manage multiple priorities
Positive attitude and relentless drive to succeed





Company Information
SAMSUNG ELECTRONICS AMERICA

BIG THINGS HAPPEN HERE. The amazing products for which Samsung is known world-wide are the results of the amazing people who work here. Their talent, creativity, dedication, and commitment to innovation are what make us who we are. To continue to be a world leader in technology, we focus on attracting the best talent available and offer a corporate culture in which every individual can challenge themselves to discover how good they are, and how great they can become.

Headquartered in Ridgefield Park, NJ, and with offices in Richardson, TX and Palo Alto, CA, Samsung Electronics America, Inc. (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology. We market a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Our company is currently ranked #7 in Interbrands '100 Best Global Brands,' and named #3 on the Boston Consulting Group list as one of the world's most innovative companies in 2014.

At Samsung we work hard every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Imagine working for a global company that is a world leader in innovation, in an environment where exciting things happen every day. Imagine working with an amazing group of visionaries/ individuals who make products that bring joy to millions of people across the globe every single day. Imagine where you want to be, and who you want to be. At Samsung...the possibilities are limitless. Apply today and find out why LinkedIn ranked us as one of North Americas Most InDemand Employers in 2014.

To this end, we follow various protocols during the recruitment process, including but not limited to, avoiding the inadvertent disclosure of confidential information of the applicants former employer.

Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Job Requirements

 
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Brand Strategy Senior Manager - Consumer Electronics/Smart Home Apply now